HOW TO FIND YOUR IDEAL CUSTOMER
The people who have been waiting for you and your business are out there, you just need to find them. PR will help you do this. And it starts with understanding your ideal customer.
DIY PR: 45 STORY IDEAS FOR PUBLICITY
Sparking media interest and securing quality publicity always comes down to the quality of the story ideas.
THIS IS WHY KEY MESSAGES ARE IMPORTANT
Key messages anchor all communications content; making it easier for your customers to remember and repeat.
HOW PR WORKS: THIS IS WHY VALUES FRONT AND CENTRE ARE IMPORTANT
People choose to join brands because of what it says about them. We choose one brand over another now because of how that brand aligns with our personal beliefs.
HOW PR WORKS: Hey CEO, good PR culture is good for business
There is no resource allocation more important in a business than PR. It’s not about going out of business if you don’t invest in PR, it’s about losing market share if you don’t.
UP-LEVEL YOUR PUBLICITY PURSUITS
Publicity can come in many forms, TV, print and press, radio, online and social media…it’s a powerful, far-reaching awareness tool which gets your business into the hearts and minds of people who need what you’ve got most.
PR TODAY IS NOT LIKE PR YESTERDAY
You want coverage and lots of it. You can’t afford big bang advertising so you turn to PR. You want third party endorsements. Oh dear.
FLAUNTER INTERVIEW PREVIEW: How to Demonstrate your Worth as a PR Professional if PR Can’t Be Measured | Jade Roberts, RARAPR
FLAUNTER INTERVIEW PREVIEW: How to Demonstrate your Worth as a PR Professional if PR Can’t Be Measured | Jade Roberts, raraPR
10 Common Misconceptions the CEO has About PR
It’s important that business owners know what PR is and how it works if they're investing it, as well as building a business with good PR culture and determining the success of its very function.
