‘Tis The Season to Get Your PR in Order
PR is what your customers think about you. PR is what people say when you’re not in the room. PR is what sits in the hearts and minds of your ideal customer. PR is what ‘they’ say it is and not what ‘you’ say it is. PR is the sum of all impressions.
Five Ways YOU Can Secure Media Coverage
It’s a truth universally acknowledged that publicity is like sprinkling magic unicorn dust on a business.
You are A Magazine: The Editoral Team and Whose Role is it Anyway?
In keeping with the ‘you are a magazine’ theme; this smash out is about reviewing and elevating your approach to who plays what role on your social media management team.
The Five Things You Need To Do Before You’re Ready For Media Outreach.
We are most definitely in a golden era of entrepreneurship. This means there are a lot of people, each and every day who are launching new businesses and products into the world.
Are you overvaluing, under PRing yourself?
We get it. If you’re cool, you don’t need to say you’re cool. And besides you’d rather your art just speak for itself. Right?
Email marketing, the good kind.
Some insights for emerging and established businesses on better ways to approach email marketing
Trend: Influencer activists, a new era of social media
All hail a new-breed influencer has arrived. They look different, they sound different, and they provide a much-needed dose of realism, and commercialism detox.
This is why PR is important, especially now
Make sure that if you are redistributing budgets that it’s done strategically, thoughtfully and without silencing your brand’s voice at a time when it should be heard.
Manage your own PR, DIY PR
It might seem like an unreachable concept, but PR can be a useful skill to bring into your world, even now.