UP-LEVEL YOUR PUBLICITY PURSUITS
Publicity can come in many forms, TV, print and press, radio, online and social media…it’s a powerful, far-reaching awareness tool which gets your business into the hearts and minds of people who need what you’ve got most.
PR TODAY IS NOT LIKE PR YESTERDAY
You want coverage and lots of it. You can’t afford big bang advertising so you turn to PR. You want third party endorsements. Oh dear.
FLAUNTER INTERVIEW PREVIEW: How to Demonstrate your Worth as a PR Professional if PR Can’t Be Measured | Jade Roberts, RARAPR
FLAUNTER INTERVIEW PREVIEW: How to Demonstrate your Worth as a PR Professional if PR Can’t Be Measured | Jade Roberts, raraPR
10 Common Misconceptions the CEO has About PR
It’s important that business owners know what PR is and how it works if they're investing it, as well as building a business with good PR culture and determining the success of its very function.
HOW PR WORKS: An important DIY PR Mindset:
This is an important concept to get around which will optimise your DIY PR efforts and until you’re ready to bring in the PR big guns to do it all for you.
How PR Grows Community and Customers
PR is not a sales function, it’s a communications function. It’s an investment that builds and sustains reputation to help turn businesses into enduring brands and stabilise their long-term viability.
This is why ‘story’ is important to your PR strategy.
When you start telling your own story with powerful, authentic and consistent messaging; it helps to direct communication traffic. It helps to create roving ambassadors for your brand.
PRBYYOU | The Perfect Media Pitch Formula
In the competitive world of PR be sure to take the time to answer these questions first and before you go into media pitching mode.
DIY PR It’s a thing, it’s a trend. Are you and your business on board?
For three notable reasons DIY PR is on the rise. Actually make that four. The fourth, how could I forget the fourth! That one is an important cornerstone to this trend moving on up in the world.