Digital Marketing

Going beyond the expectations of a typical agency

At rara, we’re a PR, branding and digital marketing agency hybrid. This is good news for you; since you can get all the business growth goods for your business,in one place. This means we’ll consider the whole she-bang so you’ll get the best strategy prescribed for you to reach your ideal outcomes.

We provide strategic and creative thinking by custom creating and curating content for your brand. We can pivot from professional digital-led copywriting , digital advertising, sponsored posts, organic content, search engine optimisation, search engine marketing to health checking and executing on your entire digital strategy.

There’s a lot of ways we can support your business through digital marketing, be sure to get in touch if you need a helping hand. We’ll consider the whole she-bang.

Social media is a powerful form of PR and it’s one of our most favourite tools in the bag. We help businesses and individuals manage their online reputation with PR-driven social media strategies across all platforms. We create shareable content that unearths communities and connects people. We build from the ground up in a digital world. We manage social media content creation, engagement, and community management for you and/or with you, all in one place.

Before you can execute on social media with clarity and conversion, you need to be precision clear on your strategy. Social media is not a one size fits all approach. So we collaborate with you to explore your values, purpose, tone-of-voice, ideal outcomes, visual strategy, shot list, and of course your stories in and around your business. The result is social media execution that takes you and your business closer to where you want to be.

The difference between ordinary and a sharable user experience with your brand will often come down to the care of the community management. It’s important to be responsive, execute with a consistent tone and have a ridiculously genuine level of care. Oh and did we mention value? Community management needs to be centred in value and giving back. If you don’t have the time to do this well then you can palm this off to us. Connecting with people and making sure they have al the information they need is one of the things we love doing most. We’ll also unearth new stakeholder and loyal customer relationships for you with proactive outreach strategies that build engaged audiences.

We’re a PR and digital marketing agency hybrid. We provide strategic and creative thinking by custom creating and curating content for your brand. We can pivot from blogging, digital advertising, sponsored posts, organic content, search engine optimisation, search engine marketing to health checking and executing on your entire digital strategy.

raraPR thinks digitally. We are digital content creation experts who move from the now to the next in what is new media, as it happens.  We create high quality, fast-turn-around digital content that brings product, places, people and experiences to life.

eNewletters or EDMs (Electronic Direct Marketing) are an important way to connect with current and prospective clients, industry partners and members of your team. Well designed and with consideration to content marketing integration and website-traffic-lead-generation EDMs allow businesses to keep your audience connected to your business. eNewletters are the single most direct and high performing way to market your business at low cost. Get on it and let us write and design them for you.

raraPR provides in-depth, on-brand consultation regarding your use of effective content management systems, ensuring that your content receives the attention it so rightly deserves. Search engine optimisation (SEO) is the art and science of increasing your website’s visibility to search engines with keywords and phrases that are relevant to your business. We know how to develop content that optimises SEO capabilities without disengaging your audience. And we make sure that the websites we develop not only look great, but are optimised for search engines. After all, what’s the point in having a beautiful site if no one can find it?! While producing engaging content is an absolute must for your digital assets, ensuring that they’re seen (and seen by the right people) is both wildly important and a lost opportunity if meta data, and SEO are not optimised to their full potential.

PR is a tool that marketers use. And we like to flip this and use Marketing as a tool to execute on a holistic PR picture. Consumer marketing has become a defining practice for raraPR. From digital to traditional to experiential – we help businesses become brands with brand-building marketing initiatives. As a full-service brand consultancy we are a one-stop option when it comes to transforming a business into a brand. We can support your internal marketing team with strategy and execution or we can become your business’s brand custodian and full-service marketing’s brand custodian and full-service marketing department.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.