Accessible and Sustainable PR

This is the raraPR shop where you’ll find DIY PR products, our flagship 8-week online PRBYYOU course, live workshop events and consulting packages. PRBYYOU is an interactive DIY tools and templates product system so that you can up-level your approach to PR. These resources are for you if you’re a PR pro looking for mentorship or to advance your professional PR consulting and reporting tools. Or if you’re running a business and are PR curious or convinced you need to up-skill your PR resource or activate a more efficient PR function – our plug-and-play tools are now available especially for you. We’ve also created an edit of serviced-based packages, carefully bundled for start-ups and small business. Invest in the enduring growth of your business by shaping your narrative, building awareness, community, reputation and brand. Our shop is regularly updated so be sure to check back in as your PR journey evolves. This is a DIY PR shop for whatever stage you’re at, all in one place. 

Shop All Workshops (Events & Onsite Education)See all Workshops (Events & Onsite Education)

One-Day | PR, Branding & Social Media Workshop | Melbourne

AUD $695

Half-Day | Social Media Marketing & Digital Strategy Workshop | Melbourne

AUD $495

Half-Day | Instagram Influence Workshop | Melbourne

AUD $495

One-Day | Manage Your Own DIY PR Workshop | Melbourne

AUD $695


Shop All Start-Up Packages - ConsultingSee all Start-Up Packages - Consulting

Consulting | Start-Up Brand Elevation Package

AUD $5,500

Consulting | Start-Up PR + Publicity Package

AUD $6,500

Consulting | Start Up Brand Identity Package

AUD $4,500

Consulting | Words Blog Package

AUD $1,500

Consulting | Words Website Copy Package

AUD $2,500

Consulting | Instagram Success Package

AUD $2,500

Consulting | Influencer Alignment Package

AUD $1,500

Consulting | Manage your own DIY PR Package

AUD $4,500


Shop All Online CoursesSee all Online Courses

8-Week Online The (Art) of PR Course | DIY PR Course: Group Education

AUD $2,000

8-Week Online Mentorship Course | The (Art) of PR | DIY PR : One-on-One

AUD $4,000


Shop All EbooksSee all Ebooks

PRBYYOU #6 | PR Purpose Discovery (EBOOK)

AUD $27

PRBYYOU #14 | Blog Content Strategy (EBOOK)

AUD $7


Shop All DIY PR Tools & TemplatesSee all DIY PR Tools & Templates

PRBYYOU #1 | The One Page Business Plan Collection

AUD $47

PRBYYOU #2 | The Values Discovery Facilitator

AUD $147

PRBYYOU #3 | The Brand Audit

AUD $87

PRBYYOU #4 | Find Your Ideal Customer Template

AUD $17

PRBYYOU #5 | The Why To Buy Discovery

AUD $127

PRBYYOU #6 | PR Purpose Discovery (EBOOK)

AUD $27

PRBYYOU #7 | The PR Purpose Statement (TM)

AUD $47

PRBYYOU #8 | Brand Colour Families

AUD $57

PRBYYOU #9 | The Brand Bible

AUD $257

PRBYYOU #10 | Style Guide

AUD $97

PRBYYOU #11 | Visual Strategy

AUD $147

PRBYYOU #12 | The Content Strategy

AUD $117

PRBYYOU #13 | Content Planners

AUD $87

PRBYYOU #14 | Blog Content Strategy (EBOOK)

AUD $7

PRBYYOU #15 | Instagram Marketing Strategy

AUD $227

PRBYYOU #18 | The PR Strategy Template

AUD $127

PRBYYOU #19 | The Media Strategy Template

AUD $127

PRBYYOU #20 | The Perfect Pitch Method

AUD $37

PRBYYOU #21 | The Media List & Pitching Strategy Templates

AUD $77

PRBYYOU #23 | The Content Creator Media Kits

AUD $227


Shop All DIY PR Template BundlesSee all DIY PR Template Bundles

PRBYYOU Bundle #1 | The Brand Strategy Kick-Off Edit

AUD $238.85

PRBYYOU Bundle #2 | Brand Purpose Clarity Edit

AUD $174.40

PRBYYOU Bundle #3 | Build Your Brand Identity Edit

AUD $506.25

PRBYYOU Bundle #4 | Create Content that Converts Edit

AUD $272.85

PRBYYOU Bundle #5 | Media Strategy and Publicity Edit

AUD $446.25


Shop All Courses & WorkshopsSee all Courses & Workshops

One-Day | PR, Branding & Social Media Workshop | Melbourne

AUD $695

Half-Day | Social Media Marketing & Digital Strategy Workshop | Melbourne

AUD $495

Half-Day | Instagram Influence Workshop | Melbourne

AUD $495

One-Day | Manage Your Own DIY PR Workshop | Melbourne

AUD $695

8-Week Online The (Art) of PR Course | DIY PR Course: Group Education

AUD $2,000

8-Week Online Mentorship Course | The (Art) of PR | DIY PR : One-on-One

AUD $4,000