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NEED HELP SHARING YOUR STORY?⁣ raraPR is a Melb

PR GENERATION⁣//⚒️ ⁣⁣⁣ In order to pl

PR GENERATION⁣//⚒️
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In order to play the business game and keep up we're now required to produce content at scale (as in all of us). Every business now, is a media business. And even as individuals we're producing content which shapes our online footprint, ultimate reputation and resulting opportunities. ⁣
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We wonder where it will all lead. What do you think? ⁣
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Will the next gens be Pied Pipers on this content trend? Or will they laugh at the ridiculousness of how we document our lives. ⁣
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What we do know for sure is that content has been democtratised; and right now, we collectively are the PR generation. ⁣
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SUPPORTING ARTISTS//:⁣⁣ ⁣⁣ Little worlds y

SUPPORTING ARTISTS//:⁣⁣
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Little worlds you can jump in and visually escape to (important 😷). “Lost Worlds” Created by Grace Brown @ohheygrace is available via @stockroomkyneton. ⁣⁣
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If we could right now; we’d jump in the car and take a team rara excursion ☕️ ...⁣
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We’d stop in @mrblackjuicery or @chellessoulfoods (or both) in the wrong direction to grab vegan wholefood treats as well as refined sugar free hot chocolates with cinnamon (extra hot) and we’d listen to the radio and then a podcast and arrive in Kyneton with our fave tunes and then have long chat with team @stockroomkyneton meander around and pick out some new @ohheygrace.

Then for the evening we’d visit our family potter friends Hellen and Tony @moonshinepottery in Malmsbury.⁣⁣ Maybe go for a walk at the local quarry...
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And then...⁣
What does your excursion day sound like? ⁣
🤍🤍🤍🤍🤍🤍⚪️⚪️⚪️

Stage 4 😷 = hatching plans, because... Rona is

Stage 4 😷 = hatching plans, because... Rona is testing endurance but who’s digging in?! ⁣
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Oh and feel free to call me if you need to complain without judgement or brainstorm bizzo ideas, or talk about the disruption of goals and what you CAN do to pivot, while I’m on a house tidy circuit and folding washing. Seriously. @jade__roberts__ xo

PR ZEN//⁣ ⁣ Our fortnightly newsletter only co

PR ZEN//⁣
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Our fortnightly newsletter only comes out monthly 😅 or sometimes bi-monthly😵, but hey we're human and we're working on it. ⁣
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When it does come out, it's a worthy read with a tonne of PR zen.⁣
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Promise. ⁣
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Are you signed up?

COPYWRITING⁣⁣ ⁣⁣ You want to build a busin

COPYWRITING⁣⁣
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You want to build a business. You want to outplay, outlast, outwit your competitors (ok, not really let’s all play nice together).⁣
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You want to empower your clients and customers so that they can live their best life. You want to grow an army of fans around the world (or maybe just in your city) so that they’ll spread the word about the fine work you do so that you can make the lives of others better. ⁣⁣
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You’re going to need good copy for this. ⁣⁣
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Because you can’t create a tribe without clear messaging. ⁣⁣
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You can’t seed a repeatable story if you’re not clear on your story. ⁣⁣
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And as Seth Godin so aptly puts it ‘you’ll either tell stories that spread, or you will become irrelevant’. ⁣⁣
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Ideas spread with good copy. ⁣