WHY YOUR WHY IS IMPORTANT
The single most important thing to establish before you PR anything is the WHY.
WHY SHOULD I DO A BRAND WORKSHOP?
A brand workshop is an excellent way for you to explore the detailed facets of your brand, for the purposes of a re-brand or to create a brand from scratch.
WHY IS A BRAND STRATEGY WORKSHOP IMPORTANT? PLUS OUR PROCESS TO FACILITATE A BRAND STRATEGY WORKSHOP.
A brand strategy workshop is the beating heart behind how you create a verbal narrative around your entire business.
DIY PR: 45 STORY IDEAS FOR PUBLICITY
Sparking media interest and securing quality publicity always comes down to the quality of the story ideas.
HOW PR WORKS: Hey CEO, good PR culture is good for business
There is no resource allocation more important in a business than PR. It’s not about going out of business if you don’t invest in PR, it’s about losing market share if you don’t.
PR TODAY IS NOT LIKE PR YESTERDAY
You want coverage and lots of it. You can’t afford big bang advertising so you turn to PR. You want third party endorsements. Oh dear.
Small is Beautiful. Celebrating Ten: Part 2.
Part 2: Celebrating TEN is the greatest opportunity to escape the restraints of what a professional PR business should look and sound like. raraPR was never meant to be like all the others. EVER.
Small is Beautiful. Celebrating Ten: Part 1
Small is Beautiful. Celebrating Ten: Part 1. Wow, and just like that raraPR turns ten.
This is why RARAPR exists
The importance of getting insanely clear on your values, your purpose beyond yourself and creating repeatable messages.