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We look forward to the day, out of respect for our

We look forward to the day, out of respect for our indigenous community when there is a new day established, founded in inclusive celebration. ⁣
⁣
A day that respects what today means for many, a day founded in acknowledgment, a day that honours semantics and language as easy but powerful change to provide the footing of significant steps towards greater healing and our true national identity.⁣
🖤🟡❤️⁣
⁣
#alwayswasalwayswillbe ⁣
#january26⁣
#changethedate ⁣
⁣
Artwork:⁣
Kumantjayi Jagamara⁣
Luritja/Warloiri Peoples⁣
‘Possum, Wallaby and Cockatoo Dreaming, 1984’⁣
via @nationalgalleryaus⁣
⁣
🖤raraPR respectfully acknowledges the traditional owners of the the land on which we work, live and play. We are based in the Wurundjeri and Bunurong region. ⁣
⁣
We have a long way to go and a lot to do; but we aim to champion outcomes that protect and continue Aboriginal and Torres Straight Islander language, culture and country - the original storytellers.

#alwayswasalwayswillbe #traditionalland #oncountry #respect #reconciliation #survivalday #blacklivesmatter #indigenouslivesmatter

✨THE PR PRO HOROSCOPE PROJECTIONS FOR 2021 ✨⁣
⁣
🪐We interrupt our no-social content bubble and what feels like one long Sunday - between Christmas and whenever the media/clients get back to their desks (and kids back to school!) - for something rather important/fun.🪐⁣
⁣
As the PR Pros out there know; one of our most important skills is versatility. Yep, to PR something well you have to become a quasi expert on whatever that person, place or thing is that you’re PRing. ⁣
⁣
Today we put our PR skills to astrology and reveal the planetary influences for the PR year of 2021. How did we go?! ⁣
⁣
Looking forward to being back on the grid to bring you more PR insights, tried and tested industry tips to help you grow your business or better manage your agency or clients.⁣
⁣
PS: Let’s not mention *the war* 🦠⁣
⁣
Except to say; thank you for being a part of my life this year. I hope I’ve been there for you as you have for me. ⁣
⁣
Jade x ⁣
and the raraPR team.⁣
⁣
HNY lovers!! 🎉🥳

✨THE PR PRO HOROSCOPE PROJECTIONS FOR 2021 ✨⁣
⁣
🪐We interrupt our no-social content bubble and what feels like one long Sunday - between Christmas and whenever the media/clients get back to their desks (and kids back to school!) - for something rather important/fun.🪐⁣
⁣
As the PR Pros out there know; one of our most important skills is versatility. Yep, to PR something well you have to become a quasi expert on whatever that person, place or thing is that you’re PRing. ⁣
⁣
Today we put our PR skills to astrology and reveal the planetary influences for the PR year of 2021. How did we go?! ⁣
⁣
Looking forward to being back on the grid to bring you more PR insights, tried and tested industry tips to help you grow your business or better manage your agency or clients.⁣
⁣
PS: Let’s not mention *the war* 🦠⁣
⁣
Except to say; thank you for being a part of my life this year. I hope I’ve been there for you as you have for me. ⁣
⁣
Jade x ⁣
and the raraPR team.⁣
⁣
HNY lovers!! 🎉🥳

✨THE PR PRO HOROSCOPE PROJECTIONS FOR 2021 ✨⁣
⁣
🪐We interrupt our no-social content bubble and what feels like one long Sunday - between Christmas and whenever the media/clients get back to their desks (and kids back to school!) - for something rather important/fun.🪐⁣
⁣
As the PR Pros out there know; one of our most important skills is versatility. Yep, to PR something well you have to become a quasi expert on whatever that person, place or thing is that you’re PRing. ⁣
⁣
Today we put our PR skills to astrology and reveal the planetary influences for the PR year of 2021. How did we go?! ⁣
⁣
Looking forward to being back on the grid to bring you more PR insights, tried and tested industry tips to help you grow your business or better manage your agency or clients.⁣
⁣
PS: Let’s not mention *the war* 🦠⁣
⁣
Except to say; thank you for being a part of my life this year. I hope I’ve been there for you as you have for me. ⁣
⁣
Jade x ⁣
and the raraPR team.⁣
⁣
HNY lovers!! 🎉🥳

MOODBOARD// A mood board share for a brand ID we'r

PR WORDS// PR is what connects humanity to busin

PR WORDS//

PR is what connects humanity to business. PR is humanity’s agent to business. What PR does is give a business a human side. It functions like a friend who is telling another friend about how much they appreciate them.

And they can do this easily with an easily repeatable message. "The key message."

What PR Pros do is go deep beneath the surface to help businesses find their values (the communications and decision filter for everything), WHY statements (purpose), vision (end result) and mission (pathway); and set them on the right path to finding heart over hustle.

Even if that business is selling a product or service and the team haven't considered that there is actually a greater purpose to what they do than making more profit. There is.

The thing that drives a repeatable story most, is a business with one clear core message. And it comes from a cause beyond itself. When you're PRing a business that has clear values and a powerful cause you eliminate some of the 'hard'. And you start to be seen more clearly by the people who need what you've got most.

NB: Powerful cause doesn't mean it has to be political or addressing a social issue. It could simply be that the business is a conduit for making sure people feel like they belong. Or bring joy. Or bring about inspiration.

Which brands come to your mind that do 'cause or core message PR' well?👇

Some of our faves are: 💛

@girlfriend
@sans.beast
@mate_the_label
@patagonia
@bodyimagemovement
@biopak.packaging

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