Who we are

raraPR is a boutique creative PR, digital marketing and branding agency in Melbourne, Australia. We exist to cultivate businesses doing good for the world. Through sustainable PR, valuable social media content, and thoughtful brand strategy we share stories and elevate brands. We consult and coach. Style. Sustainability, Substance.


PR. Digital. Branding.

Sharing stories and building brands.

Learn about PR

Resources and reads for you.

Join us.

Genuinely useful emails.


Manage your own PR.


We made these for you.

The raraPR vision.

Imagine an agency partner that can work to any budget, scale ideas up or down, pivot from PR to digital or design as needed all in one place.

Imagine having access to a team that becomes an extension of your brand that cares about your business as much as you do, leaves you feeling inspired and motivated and ensures you feel safe in the knowledge that your success is their success.


JADE ROBERTS, raraPR Founder/Director

New on our blog.

HOW PR WORKS: The most important ingredient to good PR.
How to Find Your Ideal Customer
You Need to Know This Before you Pitch to Media

We are a PR-led Social Media Agency.

We provide strategic and creative thinking through words, images and design for your brand. We help you manage your digital assets and online reputation. We create shareable content that unearths communities and connects people. We build brands from the ground up. We ignite and reinforce connection and lasting brand memories through clever content creation.

The Good PR Formula.

A business owner's PR checklist

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.