Who we are

raraPR is a boutique creative PR, digital marketing and branding agency in Melbourne, Australia. We exist to cultivate businesses doing good for the world. Through sustainable PR, valuable social media content, and thoughtful brand strategy we share stories and elevate brands. We consult and coach. Style. Sustainability, Substance.

PRODUCTS

PRBYYOU,
DIY PR Tools
and Templates

ONLINE COURSES

Live PRBYYOU
8 week online course,
Booking now

WORKSHOPS

Check dates for live on-location raraPR
workshop events or book raraPR
for you or your team

CONSULTING

We manage your PR,
brand strategy and social
media for you.

PR. Digital. Branding.

Sharing stories and building brands.

Learn about PR

Resources and reads for you.

Join us

Genuinely useful emails.

DIY PR Templates

Manage your own PR.

Shop

We made these for you.

The raraPR vision.

Imagine an agency partner that can work to any budget, scale ideas up or down, pivot from PR to digital or design as needed all in one place.

Imagine having access to a team that becomes an extension of your business, and who care about your brand as much as you do, leaving you to feel inspired and motivated and safe in the knowing that your success is their success.

At raraPR we consciously consider where we put our PR powers. We care about people and the planet and work hard to be a force for good. We love working with people who are purpose-led and who need a bit of PR love to help them get the attention they deserve – to ultimately generate more awareness and have more impact.

Our mission is to democratise PR. To make it more accessible and sustainable. So that we can diversify the stories we hear, see and watch. And so that we can shift who holds the power in this content economy.

THIS IS WHY WE EXIST. WE CALL IT PR ZEN. PR PEACE. ACCESSIBLE PR. SUSTAINABLE PR. KIND PR.

JADE ROBERTS, raraPR Founder/Director

New on our blog.

Small is Beautiful. Celebrating Ten: Part 2.
Small is Beautiful. Celebrating Ten: Part 1
HOW PR WORKS: The most important ingredient to good PR.

We are a PR-led Social Media Agency.

We provide strategic and creative thinking through words, images and design for your brand. We help you manage your digital assets and online reputation. We create shareable content that unearths communities and connects people. We build brands from the ground up. We ignite and reinforce connection and lasting brand memories through clever content creation.

The Good PR Formula.

A business owner's PR checklist

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.