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The tools and resources you need to succeed at every level of PR.

MANAGE YOUR OWN PR// Ok, so there are things you

MANAGE YOUR OWN PR//

Ok, so there are things you can do! Today even.

Wherever you are and whatever you’re doing; everyone can benefit from knowing more about the art of pubic relations, how it works and how you can manage it better. So here are just a few ways you can better position yourself for potential opportunity on a grassroots but very transferable level with some DIY PR tips.

THINGS YOU CAN DO TO MANAGE YOUR OWN PR

⚒️ Get clear on your purpose.
This is intention.

⚒️ Get clear on your point-of-difference.
This is how to PR anything well.

⚒️ Know the outcome you want to achieve and reverse engineer that.
This is strategy.

⚒️ Get clear on your key messaging.
This is good communication.

⚒️ Have consistent social media descriptors across channels.
This is how to create a repeatable story. Build your online reputation with a multi-platform approach to social media.

⚒️ This build credibility and community.Clearly communicate your value and give to your community.
This is reputation management.

⚒️ Secure online reviews or testimonials.
This is third party endorsement.

⚒️ Before you apply for any opportunity research, know the market, the industry; the whole she-bang. Get around it.
This is market research and competitor analysis.

For the full read >> just google
💡💡 "raraPR Manage Your Own PR." 💡💡
And you'll find a bunch of helpful blogs on this.

INTERIOR LOVE// Always a source of interior inspir

INTERIOR LOVE// Always a source of interior inspiration. Featured here, the home of Melbourne interior stylist @simonehaag. A place that is a pleasure to visit. From the fixtures and fittings to the placement and curation of objects; step through the doors and it’s instant nectar of the styling gods. A highly recommended follow, if you’re not already. 🙌🏽

HOW PR WORKS//@jade__roberts__ One of our most p

SMALL BUSINESS SUNDAY//: 👉🏽👉🏽 @roseaut

SMALL BUSINESS SUNDAY//: 👉🏽👉🏽 @roseauthelabel

See our earlier post for the deets.

Acknowledgment of this beautiful moodboard of colours inspiring their next duster jacket drop.

Your pantone pick of the bunch?

SMALL BUSINESS SUNDAY// ✨ Sending big hugs and

SMALL BUSINESS SUNDAY// ✨

Sending big hugs and some virtual PR love bombs over to our friends at @roseauthelabel. 👏🏾👏🏾👏🏾

Roseau is a glint and a dream come true for founder @biancavictoriajoseph (and former RARA we might add, who we’d have back any day).

Starting an independent fashion label of any sort is courage in numbers but to manage it around a full time gig and during a pandemic; well... plus living with Victoria’s endless lockdowns... 🔒⬇️ equals gold medals, big ups, and endless kudos to Bianca and her duster jacket vision in Roseau The Label.

Be sure to follow along their journey from start-up to our predicted Melbourne apparel stalwart.

A label to watch. A label we’re cheering on.

Featured here; the first real life garment in the collection, the navy duster.

What colour do you want next?
(beige? brown? black?).

🤎

#roseau #roseauthelabel #fashionstartup #melbournebusiness #melbournefashiondesigner #melbournesmallbusiness #dusterjacket #navyduster #navy #navydustercoat #navydusterjacket #fashionsesigner #fashiondesign
#raraPR #fashionPR

IT’S OFFICIAL |⚡️⚡️⚡️ We’re decla

IT’S OFFICIAL |⚡️⚡️⚡️

We’re declaring today PR Pro Hug Day. That’s right. There’s a day for everything on the content calendar but there’s not yet a PR Pro Hug Day.

And there oughta be. Don’t you think?! Drop a brown heart if you do. 🤎🤎🤎👇🏽👇🏿👇🏾

In fact, feel free to share this on any given day you think your PR friend needs a hug.

And here are just some of the reasons why they might need one right now, tonight, tomorrow, next week, next month, next year.

🤎In order to community build through communication we pivot on the daily across all forms of comms. PR pros wear many hats all at once while consuming, creating and syndicating content. This is olympic standard effort. And it deserves a massive big hug.

🤎Family and friends have no clue what PR even is. We’ve told them.

🤎PR pros both agency and in-house big and small biz, experience feast and famine. It’s the nature of the biz. Not easy.

🤎The industry hasn’t had salary growth for 15 years. Let’s do something about this.

🤎Client undervalues work, time and effort it takes to get their business up the consideration ladder and this dovetails into the self worth of PR pros who work around the clock (literally) for clients.

🤎Client takes project off you half way through because their micro budget was limiting impact.

🤎Client still thinks PR is publicity alone. Hellloooo, it’s not the 90s!

🤎Client wants guarantee on coverage (wrong sport mate, this is PR not advertising).

🤎Solid hours spent on new business proposal but didn’t win. No longer should PR pros be putting proposals together with creative ideas that aren’t paid for in advance.

🤎Project or client loss means staff loss. Or a redundancy for you despite being excellent at what you do.

🤎Pitching to journalists in a fragmented media industry with little take-up. But it’s a great story.

What have we left out??

This is a hug for the PR pros around the world who are centred in client service. We see you. We hear you. And we think you’re truly wonderful.

Keep going!! The world needs our talent. Because it is through the PR pros that important stories are not just told; but reach the people who need them most.