WHY YOUR WHY IS IMPORTANT
The single most important thing to establish before you PR anything is the WHY.
WHY SHOULD I DO A BRAND WORKSHOP?
A brand workshop is an excellent way for you to explore the detailed facets of your brand, for the purposes of a re-brand or to create a brand from scratch.
MEASURING THE VALUE OF PR: AND BEING ACCOUNTABLE
Usually the clients who are dead-set on making you measure every conversion are the clients best avoided.
FOUR SIMPLE DAILY HABITS TO BUILD BETTER PR
The smallest things done repeatedly add up. Our daily behaviours are one of the biggest factors determining our success in life and great PR outcomes are no different.
SOCIAL MEDIA IS NOT PR, SOCIAL MEDIA IS A PR TACTIC.
Social media is a powerful PR tool but social media itself, is not PR. PR is the strategic effort to build reputation in the right way, at the right time with the right people so that it will bring you everlasting rewards long past the PR tactic itself.
WHY IS A BRAND STRATEGY WORKSHOP IMPORTANT? PLUS OUR PROCESS TO FACILITATE A BRAND STRATEGY WORKSHOP.
A brand strategy workshop is the beating heart behind how you create a verbal narrative around your entire business.
THIS IS WHY KEY MESSAGES ARE IMPORTANT
What key messages do is anchor all communications content; making it easier for your ideal customer to remember and repeat.
PUBLIC RELATIONS IS PLATFORM AND TACTIC AGNOSTIC
A public relations professional who prescribes every client with a publicity plan is like seeing a physio who prescribes every patient with the same treatment plan.
HOW TO CRAFT THE PERFECT PITCH
There are some basic frameworks and steps to follow that will help you on your way to mastering the art of a good pitch.