HOW PR WORKS: The most important ingredient to good PR.
Yep, this is more important than a great product, service, experience or logo.
How to Find Your Ideal Customer
The people who have been waiting for you and your business are out there, you just need to find them.
You Need to Know This Before you Pitch to Media
If media relations is a tactic in your strategy and you’re in pursuit of publicity, nailing the pitch is important.
This is Why you Can’t Measure PR Accurately with Metrics: PR is a beating heart to a business.
Measuring the value of PR is a topic that pops up a lot. It’s been discussed and distilled for many moons and no doubt moons to come.
How to Measure PR Success (and how NOT to).
We want your PR efforts valued and appreciated with the consideration it deserves.
A Content Creator’s Guide to Aligning with Brands.
Here are the ten steps you need to nail when reaching out to brand managers and PR pros for collaborations.
Be The Editor of Your Own Magazine
This is the content strategy that will help you build your personal brand.
This is why RARAPR exists
The importance of getting insanely clear on your values, your purpose beyond yourself and creating repeatable messages.
5 Tips for Creating Powerful Key Messages
This is how you develop key messages that are meaningful, unique, interesting and that will appeal to the media and your target audience.