Going beyond the expectations of a typical agency

With good copy, anything is possible. Put your business in the spotlight with copywriting that shares your story and ignites loyal followers around your brand. We write copy that transitions your audience from reading to remembering.

With good copy, anything is possible. Change the words and you can change your results. It’s the single most important tool of marketing a business. The right pairing of words can be a powerful way to communicate brand values and we can find what you’re missing to bring your brand to life. We write engaging, meaningful copy that helps brands get noticed for the amazing work that they do.

Let us translate your thoughts into words and help your business get ahead. Our copywriting work includes – but is not limited to – website copywriting, billboards, speeches, new business tenders, scripts, blog writing, letters, brochures, and ghost writing. From music festival reporting and fashion magazine journalism, to internal corporate communications; raraPR and copywriting equals dynamite! Express yourself with words. Better yet, let us do it for you.

We’re the copywriting PR type and you’ve pretty much just landed on some website word-architect gold right now. Your website is the hub of your business, the temple of your brand and the go-to place for anyone and everyone to see what you’re all about. High quality, engaging copy is one of the most important ways to communicate and getting it right is the difference between telling your story in ways that connect to people who will buy as opposed to people who will only browse.connect to people who will buy as opposed to people who will only browse.

It’s probably no surprise that we write press releases that convert leads. Decades in the PR game have given us the insight to know what journalists and editors want which will save you time and give you the best chance of getting your story placed if you’re attempting to syndicate it without us (or if you happen to just need a great communications deck on board). Weaving the fundamentals of your brand message within a story the media or your stakeholders actively want to tell the world, is an art of wordsmithery that just happens to be our forte.

Getting clear on your tone-of-voice and fine tuning it for your business changes everything. It is the core of your business. And it is in the nuances of words and how they’re placed at every touch point that a brand is made (or un-made). We work with businesses on the who, what, how, when and why which help to define brand values and drive cohesive and consistent storytelling for every business.

Content is what you need to get your message to your audience and we’re all about it. We’re in our element when we can take control of the content production and dive deeply into producing content that is informative, on purpose, connects to the audience, considers form (how it’s delivered) and what channel it’s being shared on.

For us, great copy has always and will always be the cornerstone of a great magazine. Whether it’s a cover story or a few powerful phrases with bullseye precision, raraPR can be your freelance magazine copywriter to bring an editorial or feature story to life both for online and print. At raraPR we are actually writers in PR clothes.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.