Public Relations

We uplift brilliance and bring about PR peace of mind with sustainable and accessible public relations strategies.

raraPR is a Melbourne-born, globally-based PR agency.
Our services help business owners, industry leaders, and entrepreneurs to grow their business by providing strategies that optimise their PR, digital marketing and brand. We are PR mentors, brand boosters and community creators. What we do goes far beyond the typical PR agency.

We are a public relations-led, full service communications agency – PR is our DNA. Through brand strategy, strategic insights and compelling content we ignite new and reinforce existing consumer awareness. We generate powerful stories that help connect businesses with the audiences that need to know them most. PR is what gets people talking in the media and on the street in ways that influence opinion and change behaviour. Strategic PR helps to define the brand messaging as well as build and manage reputation. Profound PR unearths access to audiences via the media and social media with sharing a message in the right way at the right time.

We support talent with brand strategy, media strategy, content strategy, social media management as well as brand alignments and corporate partnerships. Just in the same way we work with businesses, we work with individuals to strategically build their personal brand, set clear pathways to maximise publicity opportunities and business growth. Our work includes key note speaking publicity, contract negotiation, media training and interviews, publicity management, public relations and product endorsements.

Events can be a powerful communication tool when it comes to marketing your brand. Events can bring your brand to life and connect it with We produce creative, end-to-end brand experiences, which include, ideation, art direction, event production, guest list management and media management. Our events include but are not limited to; seasonal product launches, influencer activations, range showings, media events, store launches, runway shows, retail installations, on-ground sponsorship activations and pop-up experiences.

Content creator and influencer alignment marketing is a natural extension of the work that we do. We connect like-minded brands with content creators in the right way at the right time and the result is meaningful impact.

Content creators are an important part of the PR mix and have great power when it comes to influencing the purchasing decisions of niche and engaged communities. The new media, influencer space is one of the reasons why raraPR was created.

Strategic influencer marketing has the power to fire up conversations, create movements, and unofficially recruit roving ambassadors as lifelong brand-fans. We work with some of the world’s best known influencers as well as local and micro influencers to facilitate introductions that ignite conversations both online and off-line.

The right communication can make or break a delicate situation and this is no more true than when changes happen in and around a business or a potential issue is on the horizon.

We provide issues management by implementing clear processes that intercept emerging issues before they become bigger problems. We mentor spokespeople with media training and put systems in place to respond quickly and effectively for critical situations. If a crisis emerges we provide support to help diffuse the situation and minimise adverse or negative media attention.

We can support you and your business by scouting for and securing endorsement and sponsorship opportunities via our deep pool of corporate and creative contacts. We facilitate meaningful introductions for influencers and businesses and tool them up with the right communications materials to assist them with collaborations, partnerships and sponsorships.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.