Going beyond the expectations of a typical agency

When a brand has strong brand identity behind it, it’s required to spend less on marketing and advertising over time to generate and maintain positive brand awareness. Each identity or design asset we create is a powerful statement about what the brand stands for and how it’s different to its competitors. From logo and brand asset design to point-of-sale and supporting printed and digital assets. We help businesses burn bright by arming them with design that supports their business in the right way which can be leveraged by way of PR.

Our exceptionally talented design team are able to design everything from print collateral, packaging design, company reports, brochures, HR handbooks, case studies and of course style guides. With our PR project management powers layered for the cherry on top; it’s a combined effort for a next level result.

With beautiful branding a business wont need to spend as much on marketing and advertising to be seen and remembered. Consideration to brand ethos and execution should be integrated in every single layer of a business; from the space it operates from right down to the email signatures and tea bags offered in meetings. There is a difference between a business and a brand. A brand sets expectation, reliability and creates memories that become stories and combine to contribute to a consumer’s decision to choose a product or service over another. To become a brand; it starts with a thoughtfully produced and holistically considered brand identity.

A Style Guide is the keeper and custodian of how your brand assets look, sound and play together. A Style Guide is an absolute must for any business that wants to become a brand. We produce Style Guides to help your business set standards for your language, writing, formatting and design across all assets to improve communication and ensure consistency internally and externally to your business. Our Style Guides can be incredibly comprehensive and confirm standards across channels from print to social media. Or guided by budget, we can keep it simple with the basics for your brand identity usage, fonts and brand colours. Style Guides enable consistency so that your ideal customers, employees and suppliers are guided by and experiencing the same underlying traits, always. 

At raraPR we work with multinationals and big brands. But we also work with small business and start-ups. We understand that some businesses need a made-for-you DIY brand tool kit. We’re happy to be called on to set you up with brand identity, social media assets and a Style Guide to send you off on your journey of growth with a world-class, creative branding solution that uplevels your approach. This service is about allowing all businesses the access they need to strategic design that will go the distance.

Good design is good business. Our exceptionally talented design team is able to design everything from business cards, wayfinding signage, placemaking, stationery, print media advertising, window decals, web media advertising, signage design, brochures, magazines, self-published books, magazines, merchandise, packaging, point of sale assets and all forms of marketing collateral that help to shape culture and life through design.

When a brand has strong design behind it, it’s required to spend less on marketing and advertising over time to generate and maintain brand awareness. We help businesses continue to burn bright by arming them with design that supports their business in the right way for as long as that brand shall exist.

No business is complete without a purpose designed digital presence, be it a website, online advertising or social media assets. We design, build and place digital content for our clients that are measurable and effective. We collaborate with you to produce meaningful digital resources that raise awareness, accelerate word-of-mouth marketing and ultimately produce real and measurable ROI.

A website is the cornerstone of a business’ online presence – serving as a conduit between the business in actual reality and virtual reality. Ensuring that your website is working as one of your best employees requires a strategic approach to web-development where both design and development are singing the same song and executed for an excellent and seamless user experience. We’re proud-PR-tech-geeks and love saving our clients from website misadventures that can easily be avoided from the outset. It’s important to choose a platform that can not only support your start but position your brand well and support your growth.

We love bringing your products to life and making them stand out from the crowd through unique and high quality packaging design.

There’s nothing more deflating than inheriting misguided imagery and videography for a brand that with the right visual assets, has great potential. raraPR thrives on creative collaboration and it’s together with our dream team of creative partners that we conceptualise, direct and produce photo and video imagery for brands to better position them for excellent PR outcomes.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.