A public relations professional who prescribes every client with a publicity plan is like seeing a physio who prescribes every patient with the same treatment plan.

THOUGHT FOR THE DAY// A public relations professional who prescribes every client with a publicity plan is like seeing a physio who prescribes every patient with the same treatment plan.

Somehow many PR professionals and their clients have come to expect that media relations is the only and rightful way to solve PR problems for businesses and build brand. It isn’t.

PR is tactic and platform agnostic. The quicker client and consultant can understand this, the more at peace our industry will be and greater impact our efforts will achieve for all who take-up PR as an investment.

Pros >>Don’t let clients default your capabilities into a 1990s approach to PR that no longer works.

Have you noticed that #TheBigQuit and the #TheVibeShift has seen a heap of PR professionals exit the industry for good??

One of the reasons contributing to this is that every business needs PR, but many don’t understand it. And so it doesn’t cultivate a great culture. Education and reporting FACTS becomes 90% of our work on top of the actual work. Also many Pros simply fatigue from the need to hot-shoe-shuffle from the new to the newer comms platform of the day (Hello TikTok and BeREAL).

What are your thoughts on why PR Pros are hop-skip-and-cartwheeling out of the biz?

Words by Jade Roberts
raraPR Founder and Creative Director

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.