9 Proven Strategies for Securing Media Coverage for Your Business
So, you’re ready to make some noise about your business and snag that sweet media coverage. But perhaps you’re not ready to outsource just yet. Or perhaps you just want to understand all things PR and the process of landing media coverage a little more. Kudos! It’s a fun sport. Getting media attention isn’t like sprinkling fairy dust; it takes strategy, creativity, and a dash of knowing how the media game works. Lucky for you, we’ve got the low-down on how to shine that spotlight on your business and get the coverage you deserve. Strap in, because we’re about to spill the beans on these media magic tricks.
1. Crack the Code of Newsworthiness
Before you start dreaming of your business splashed across headlines, pause for a sec. What’s the secret sauce that makes news, well, newsworthy? If you’ve got something ground-breaking, eyebrow-raising, or game-changing, you’re on the right track. Maybe you invented the world’s first talking dog collar or launched a zero-gravity coffee shop in your backyard. Point is, if it’s a real jaw-dropper, you’re in the game.
2. Firsts and Foremost
Attention, trailblazers! Being the first in your town, country, or universe to whip up something cool gives you an instant media edge. But hold up, this isn’t about being the first to whip up a cupcake – it’s about being the first to create a cupcake that dispenses life advice. Remember, firsts are all about context. If you’re the primo source of something in your hood, you’ve got a story that’s hotter than a chili-eating contest.
3. Remarkable Realness
Ever wonder if your idea is so wacky that it might just work? Well, if it’s remarkable, you’ve struck gold. National and international media might be a tad pickier, but for local news or your friend’s new blog, something remarkable is the golden ticket. Think about it: if your hair salon transforms into a mini zoo on weekends, that’s as remarkable as a penguin in a tuxedo.
4. Business News that Sizzles
Got a juicy business angle? Think mergers, acquisitions, big-time pivots, or partnerships that’ll make the world do a double-take. If your tech startup joins forces with a penguin conservation society, that’s not just business – it’s business with a splash of media-worthy pizzazz.
5. Unearth Human Interest Stories
Ah, the classic heartstring tugger. If your business has a tale that could melt the iciest heart, you’re on the right track. Whether it’s your rollercoaster journey from rags to riches or how your eco-friendly cafe employs rescued kittens as baristas, it’s time to share those warm fuzzies.
6. Power of Events
Events can be a media magnet. If you’re hosting a jaw-dropping launch party for your AI-powered gardening gloves, make sure to spread the word. People love a good event, especially if there’s a robot-dj involved. Just remember, the event itself has to be more exciting than a penguin conga line.
7. Think Like a Journalist
Here’s the million-dollar question you must always ask: Is it news? No beating around the bush here – be honest with yourself. Journalists and PR pros can smell a non-story from a mile away. If your idea passes the news sniff test, you’re onto something.
8. The Trio: Business, Human, and Events
These are your media muses. The more of these questions you can answer with a resounding “heck yes,” the more likely you’re about to rock that media coverage. Blend business, human interest, and events, and you’ve got a concoction that’s sweeter than a penguin-shaped donut.
9. The Final Countdown
Before you fire off that press release, take a minute. Run through these nine strategies and make sure your story’s got the oomph to stand out. Because when you’re armed with these media-savvy moves, you’re not just telling a story – you’re crafting a headline-worthy masterpiece.
So, there you have it, media maestro. Your path to media glory is paved with these nine gems. With your innovative ideas, remarkable stories, and a pinch of journalist-like scrutiny, you’re primed to steal the media spotlight. So go on, get out there and let the world know what you’re made of.
raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard. Progressive, dedicated, creative and flexible.