People choose to join brands because of what it says about them. We choose one brand over another now because of how that brand aligns with our personal beliefs.

People choose to join brands because of what it says about them.

We choose one brand over another now because of how that brand aligns with our personal beliefs.

To PR anything well is to clearly communicate the brand values front and centre.

If a business’s content is all about the sell, all about the take and all about the ‘look at what I’m doing now,’ it is PRing aspiration and hoping that inspiration will be enough.

But there are changes in the winds. And as consumers we want more than inspiration; that more often than not leaves us feeling depleted, or with feelings of not being enough.

We join brands because of what they say about us. Because they are uplifting. Because they believe what we believe.

Their values become our values and by supporting that brand we are supporting our own personal ethos and contributing to something greater than ourselves.

“If I buy this t-shirt what does it say about me?”
“If I buy coffee from this café what does that say about me?”

You can buy t-shirts and coffee from a gazillion suppliers. But you’ll probably choose to buy from the businesses that have values front and centre over the one that ones don’t.

“Yes please, I’ll take the organic cotton tee with a side of body diversity campaign imagery, and publicly declared sustainable targets”. And I’ll buy the coffee from the kind, vegan café who supports local artists.”

We make these types of choices daily, consciously and subconsciously; guided by our personal values.

The values of a business must be clearly identifiable to the ideal customer (to anyone!) so that the audience can make a choice if they want to join that brand or not.

Remember; the customer owns and drives brand loyalty for a business because of shared values and because of what shopping with that business says about them.

Is what your business stands for clear to your audience? Communicating with your values front and centre; THIS IS PR.

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.

If you need help discovering your core brand values, we’ve got your back HERE. Also, be sure to browse our limited edition FREEBIES where we drop free PR goods for you always and forever.

Access our beautifully designed, interactive, DIY PR resources via our SHOP. It’s here you’ll find a collection of digital products – templates and strategies that will support you with elevating your PR function. You can browse our PRBYYOU range of agency tools, now available to you in edited bundles.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.