FLAUNTER INTERVIEW PREVIEW: How to Demonstrate your Worth as a PR Professional if PR Can’t Be Measured | Jade Roberts, RARAPR

FLAUNTER INTERVIEW PREVIEW: How to Demonstrate your Worth as a PR Professional if PR Can’t Be Measured | Jade Roberts, raraPR

It’s the never ending argument: can you really measure the impact of PR? According to founder of raraPR, Jade Roberts, any measurements of PR don’t tell the whole picture, and therefore aren’t meaningful. We sat down with Jade to learn more about how she demonstrates her worth as a PR partner to her clients, without stats.

Tell us a little about yourself and the kind of clients you are working with right now.

I’ve worked in PR for more than two decades. 27 years actually! I sound like I’m eleventysevenhudred years old, I’m not. My passion for PR started very young when I was still in high-school. So I’ve seen a lot of changes in the industry, worked in a lot of agencies and on a lot of brands and learnt that PR is fast evolving, forever changing.

ORIGINALLY published via Flaunter [Interview snippet preview only]


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.