It’s the never ending argument: can you really measure the impact of PR? According to founder of raraPR, Jade Roberts, any measurements of PR don’t tell the whole picture, and therefore aren’t meaningful. We sat down with Jade to learn more about how she demonstrates her worth as a PR partner to her clients, without stats.
Tell us a little about yourself and the kind of clients you are working with right now.
I’ve worked in PR for more than two decades. 27 years actually! I sound like I’m eleventysevenhudred years old, I’m not. My passion for PR started very young when I was still in high-school. So I’ve seen a lot of changes in the industry, worked in a lot of agencies and on a lot of brands and learnt that PR is fast evolving, forever changing.
ORIGINALLY published via Flaunter [Interview snippet preview only]
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