raraPR, Author at raraPR

Do I really need to be on Instagram? Posted on July 11, 2020 (July 11, 2020) by raraPR in ALL
RETHINKING PR: WHAT DO YOU THINK PR IS? Posted on July 5, 2020 (July 5, 2020) by raraPR in ALL
PR, the Intangible Posted on July 5, 2020 (July 5, 2020) by raraPR in ALL
You are a magazine editor: meet the editor. Posted on June 30, 2020 (July 11, 2020) by raraPR in ALL&Blog
The most important PR skill you can use everyday: pitch with value Posted on June 20, 2020 (June 23, 2020) by raraPR in ALL&Blog
What even is PR? Posted on June 10, 2020 (June 22, 2020) by raraPR in ALL&Blog
Nine Signs You’re Ready for PR. Posted on May 30, 2020 (June 1, 2020) by raraPR in ALL&Blog
How is PR Different to Social Media? Posted on May 20, 2020 (May 23, 2020) by raraPR in ALL&Blog
Celebrating Nine Years Posted on May 11, 2020 (May 23, 2020) by raraPR in ALL&Blog

SERVICES// SOCIAL MEDIA⁣ ⁣ Hey RARAs,⁣ ⁣ Y

SERVICES// SOCIAL MEDIA⁣
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Hey RARAs,⁣
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Yep, we’re a digital marketing, social media, PR agency hybrid. ⁣
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This is because; why wait for media to tell your story when you can tell your story. ⁣
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Plus, there’s no point in tripling down on digital ads, if you don’t have the content to back-up the ad. And there’s no point investing in a media outreach/publicity campaign if your platforms aren’t singing the same song. ⁣
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Media are pretty quick to disengage if your business isn’t showing to be who it says it is. ⁣
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Advertising = what you say about yourself. ⁣
PR = what others say about you. ⁣
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So a wonderful strategy is to start shaping that story by telling your own story on social media. Layer upon layer of key messaging, story telling, community, connection and thought contributing. ⁣
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You don’t have to be a thought leader, just a thought contributor. ⁣
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PEACE. X⁣

A little shelf with a little house with a little l

A little shelf with a little house with a little light at raraHQ. These shapes have a story; post bushfire captures. Made by @ohheygrace

Pic @jade__roberts__
#jaderobertshome

DEAR RETAILER// We’re going to squash this type

DEAR RETAILER//

We’re going to squash this type of thinking pretty quickly. Having lots of followers, fans, likes, and engagement might feel good for the ego but it’s all about as useful as un-driveable cars in a garage. Hang on, maybe they’re even in the front yard and have a wheel falling off.

Whatever the case, they kinda mean, not that much.
Because more often than not...

💣Followers are faked

💣Likes on posts are faked

💣Engagement can be faked

💣Even personalised engagement can be faked

So it’s just not really an even playing field is it?! And that kinda game is an on-going cost but not an investment. One day we’ll look back at this strange human behaviour like we do wives of the 50s who wouldn’t be caught dead without make-up and set hair for their husbands 😳.

But while Instagram is mostly a whole heap of fakeness; what is real and what really matters is the quality of your content and connections. Quality content will eventually (but not instantly drive sales).

Quality content increases credibility, it improves genuine engagement, which improves memorability, PR and eventual sales.

Sure a smash and grab approach might work in the short term; but the value-based approach is far more enduring and will yield steady sales over a long period of time.

When it comes to what is worthy and what matters most to business on social media; it is not the vanity metrics. And so we will always remain to be an agency that reports on well-placed and valuable content; not circulation figures which are mostly inflated and FAKE.

When we explain this in workshops the penny always

When we explain this in workshops the penny always seems to drop. It's really a wonderful way to approach your content strategy. Refer to our recent post for more colour and life on this concept as well as our blog for several articles on this topic. And it wont be the last! #youareamagazine

RARA STUDIO⁣ ⁣ Is your creative business run f

RARA STUDIO⁣
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Is your creative business run from a suburb that gets a bad wrap? Perhaps you’re in one of these beauties below…⁣
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Doveton⁣
Doncaster⁣
Frankston⁣
Pakenham⁣
Hallam⁣
Narre Warren⁣
Ringwood⁣
Ferntree Gully⁣
Upwey⁣
Scoresby ⁣
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🏠Any we’re missing? ⁣
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Well don’t feel un-chic or dare we say it ‘bogan’, rara is run out of Dandenong we affectionately name the Bronx; but it’s actually very lovely. And we’re looking forward to the possibility of a new piece of business coming through where we’ll be able to put our PR powers to helping de-stigmatise some such suburbs. Believe it. ⁣
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Pic: @thedesignfiles
Styling:@annieportelli
Photographer: @caitlinmillsphotography
Home: raraPR HQ @jade__roberts__