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About: raraPR

Website
http://www.rarapr.com
Profile
raraPR is an Australian public relations, digital marketing and branding agency. We are PR coaches, brand boosters and buzz creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Posts by raraPR:

  • Email marketing the good kind. Posted on October 30, 2020 (November 2, 2020) by raraPR in ALL&Blog
  • This is why PR is important, especially now Posted on October 20, 2020 (October 1, 2020) by raraPR in ALL&Blog
  • Trend: Influencer activists, a new era of social media Posted on October 1, 2020 (October 1, 2020) by raraPR in ALL&Blog
  • Manage your own PR, DIY PR Posted on September 30, 2020 (October 1, 2020) by raraPR in ALL&Blog
  • The definition of PR Posted on September 26, 2020 (October 1, 2020) by raraPR in ALL&Blog
  • What is PR? The why, what and how of PR explained. Posted on September 20, 2020 (October 1, 2020) by raraPR in ALL&Blog
  • Highly effective PR strategies to help you grow your business Posted on September 10, 2020 (September 24, 2020) by raraPR in ALL&Blog
  • And the Women Waited: A poem for change, by Jade Roberts. Posted on September 10, 2020 (September 24, 2020) by raraPR in ALL&Blog
  • Ten PR things you’re already doing. Posted on August 30, 2020 (September 11, 2020) by raraPR in ALL&Blog
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✨THE PR PRO HOROSCOPE PROJECTIONS FOR 2021 ✨⁣
⁣
🪐We interrupt our no-social content bubble and what feels like one long Sunday - between Christmas and whenever the media/clients get back to their desks (and kids back to school!) - for something rather important/fun.🪐⁣
⁣
As the PR Pros out there know; one of our most important skills is versatility. Yep, to PR something well you have to become a quasi expert on whatever that person, place or thing is that you’re PRing. ⁣
⁣
Today we put our PR skills to astrology and reveal the planetary influences for the PR year of 2021. How did we go?! ⁣
⁣
Looking forward to being back on the grid to bring you more PR insights, tried and tested industry tips to help you grow your business or better manage your agency or clients.⁣
⁣
PS: Let’s not mention *the war* 🦠⁣
⁣
Except to say; thank you for being a part of my life this year. I hope I’ve been there for you as you have for me. ⁣
⁣
Jade x ⁣
and the raraPR team.⁣
⁣
HNY lovers!! 🎉🥳
✨THE PR PRO HOROSCOPE PROJECTIONS FOR 2021 ✨⁣
⁣
🪐We interrupt our no-social content bubble and what feels like one long Sunday - between Christmas and whenever the media/clients get back to their desks (and kids back to school!) - for something rather important/fun.🪐⁣
⁣
As the PR Pros out there know; one of our most important skills is versatility. Yep, to PR something well you have to become a quasi expert on whatever that person, place or thing is that you’re PRing. ⁣
⁣
Today we put our PR skills to astrology and reveal the planetary influences for the PR year of 2021. How did we go?! ⁣
⁣
Looking forward to being back on the grid to bring you more PR insights, tried and tested industry tips to help you grow your business or better manage your agency or clients.⁣
⁣
PS: Let’s not mention *the war* 🦠⁣
⁣
Except to say; thank you for being a part of my life this year. I hope I’ve been there for you as you have for me. ⁣
⁣
Jade x ⁣
and the raraPR team.⁣
⁣
HNY lovers!! 🎉🥳
✨THE PR PRO HOROSCOPE PROJECTIONS FOR 2021 ✨⁣
⁣
🪐We interrupt our no-social content bubble and what feels like one long Sunday - between Christmas and whenever the media/clients get back to their desks (and kids back to school!) - for something rather important/fun.🪐⁣
⁣
As the PR Pros out there know; one of our most important skills is versatility. Yep, to PR something well you have to become a quasi expert on whatever that person, place or thing is that you’re PRing. ⁣
⁣
Today we put our PR skills to astrology and reveal the planetary influences for the PR year of 2021. How did we go?! ⁣
⁣
Looking forward to being back on the grid to bring you more PR insights, tried and tested industry tips to help you grow your business or better manage your agency or clients.⁣
⁣
PS: Let’s not mention *the war* 🦠⁣
⁣
Except to say; thank you for being a part of my life this year. I hope I’ve been there for you as you have for me. ⁣
⁣
Jade x ⁣
and the raraPR team.⁣
⁣
HNY lovers!! 🎉🥳
MOODBOARD// A mood board share for a brand ID we'r MOODBOARD// A mood board share for a brand ID we're working on. 

Our version of PR includes brand strategy and design. Because...well, prior to raraPR there were too many battle-scars from inheriting 'things' that had Calamity Jane branding and design assets that made them un-PRable. The horror. 

PR works so much better when you can control the levers of the entire brand building and communications process. It makes for a more PRable result. And so much about PR success comes down to incredible design. (*incredible and memorable product or service is a prerequisite).
PR WORDS// PR is what connects humanity to busin PR WORDS// 

PR is what connects humanity to business. PR is humanity’s agent to business. What PR does is give a business a human side. It functions like a friend who is telling another friend about how much they appreciate them.  

And they can do this easily with an easily repeatable message. "The key message." 

What PR Pros do is go deep beneath the surface to help businesses find their values (the communications and decision filter for everything), WHY statements (purpose), vision (end result) and mission (pathway); and set them on the right path to finding heart over hustle. 

Even if that business is selling a product or service and the team haven't considered that there is actually a greater purpose to what they do than making more profit. There is. 

The thing that drives a repeatable story most, is a business with one clear core message. And it comes from a cause beyond itself. When you're PRing a business that has clear values and a powerful cause you eliminate some of the 'hard'. And you start to be seen more clearly by the people who need what you've got most. 

NB: Powerful cause doesn't mean it has to be political or addressing a social issue. It could simply be that the business is a conduit for making sure people feel like they belong. Or bring joy. Or bring about inspiration. 

Which brands come to your mind that do 'cause or core message PR' well?👇 

Some of our faves are: 💛 

@girlfriend
@sans.beast
@mate_the_label
@patagonia
@bodyimagemovement
@biopak.packaging
RARA STUDIO// SLOW PR, THE ECO FRIENDLY VERSION OF RARA STUDIO// SLOW PR, THE ECO FRIENDLY VERSION OF PR 🌿 

raraPR; it's the eco friendly version of PR. It is not made of plastic bottles or recycled paper. And it is not a trend, it’s a movement. And you and your business are invited. But only if you’re patient and prioritise macro results over micro, quality over quantity, evergreen over disposable and long-term wins over short-term gains.

🎙And the PR Pros following along; they know this already. Fast PR, not really a thing unless you work in the celebrity management space. And your celebs are a bit naughty.
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