Where Have All The Trends Gone?

FROM THE STUDIO//: Once upon a time, fashion trends mattered. Really mattered. One runway show could send the hemlines of a generation of women sky high (or vice versa), set the style agenda or scandalise through its pure audacity.

The 20th century saw style evolve from the corset-and-bustle to flapper style, followed by Dior’s New Look, then mini skirts. Bohemian hippy style existed next to the disco glamazon, who morphed into the New Romantic. Power dressing gave way to grunge and logo-mania saw fashion hit peak branding.

Yet since the turn of the millennium, the shock of the new is hard to come by. Rather then reinventing itself, fashion is revisiting transformational moments from last century. The most recent Paris Fashion Week strongly evoked the eighties, following closely from the recent revivals of the seventies and nineties.

None of which is to say that fashion no longer thrills or holds any appeal. Far from it. The rise of street style and fashion blogs are testament to this— with many bloggers training their lens on themselves rather than the runway. What it means though is that fashion today is without limits. Hemlines can be maxi or mini. A woman can dress feminine or masculine. A man can be a dandy or a rockabilly; skater or suave.

As such, a brand’s story matters more than ever. With so much choice, shoppers are less likely to buy into a label (and stick with it) just because it conforms to a trend. Rather, they invest in the philosophy, the heritage or the craftsmanship. And a story that customers can buy into is one that ends happily for everyone.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.