Melbourne’s Best PR Agency Turns Five (That’s Us)

There are little milestones in life that roll around and make you stop and reflect (and crack open the champagne). And, well, raraPR is having one of those weeks, celebrating five years in the business.

We cannot deny, life is never boring… PR has changed a lot over the last half decade and we’re embracing the transformation, developing new ways to bring together brands, stories and creativity in the digital age.

It seems like only yesterday that raraPR started out as the little agency that could, a boutique one-stop-shop with a no-nonsense, no-ego approach to brand building.

With fashion DNA and business brains we’ve grown over the years and evolved from a niche fashion and music agency to a broad luxury and lifestyle portfolio encompassing style, beauty, government, and property. At rara today, so many things inspire us. There are no limits.

And to be fair, we didn’t do it alone… we’ve had a fantastic lineup of clients, collaborators, designers, interns, bloggers, editors and friends who have helped along the way. So to those who have worked with us, played with us or just gave us chocolate when we really, really needed it: thank you.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.