There are little milestones in life that roll around and make you stop and reflect (and crack open the champagne). And, well, raraPR is having one of those weeks, celebrating five years in the business.
We cannot deny, life is never boring… PR has changed a lot over the last half decade and we’re embracing the transformation, developing new ways to bring together brands, stories and creativity in the digital age.
It seems like only yesterday that raraPR started out as the little agency that could, a boutique one-stop-shop with a no-nonsense, no-ego approach to brand building.
With fashion DNA and business brains we’ve grown over the years and evolved from a niche fashion and music agency to a broad luxury and lifestyle portfolio encompassing style, beauty, government, and property. At rara today, so many things inspire us. There are no limits.
And to be fair, we didn’t do it alone… we’ve had a fantastic lineup of clients, collaborators, designers, interns, bloggers, editors and friends who have helped along the way. So to those who have worked with us, played with us or just gave us chocolate when we really, really needed it: thank you.