Well, that depends on how you define PR doesn’t it.
If you’re living in the ye-oldie, text book years of what defines PR (publicity, front centre, me, myself and my ego is as much press as possible) then yes, your perception of what PR actually is, is probably a little bit awwwff.
We’re not about any of that yet we work in PR.
PR done well is just human connection through story.
If your business was say…a music festival (aka Meredith Music Festival); they don’t participate in media relations or proactive publicity at all. They don’t have social media accounts (at the time of writing this anyway). Yet they have incredible PR.
How did they achieve this?
- They created an incredible experience that keep people coming back
- People connect with their values (community, connection, support local, people and the planet over profit, equality and diversity) which they consistently lead with – not SAYING, just DOING.
- Their product (music entertainment)
Being a good human, with a good business that serves people well, does good and has fans who join that brand by telling other potential fans about how much they love it; simply because they want to.
The most powerful form of PR is word-of-mouth publicity.
i.e. One friend tells another friend ‘you would LOVE this, because I LOVE this. And we share the same values’
So it’s time to bin your perception that PR is all things BOLD, BRASH, BRASSY. And get behind the sentiment that PR is happening in and around your business with or without you always and forever.
