raraPR was built on the idea that PR and social media are not mutually exclusive.
What’s important to know is that, if your social media isn’t up to scratch – then your business isn’t ready for PR. Or your PR efforts just won’t work.
Media coverage for a client is secured. Media validates excellent business doing great things. And they are.
Potential customer reads, see and absorbs the editorial coverage. Then goes off to investigate more about the business. Jumps into Instagram and is hugely disappointed. Doesn’t quite know what the business stands for. There is no social media strategy.
No visual consistency. No storytelling. No value.
The potential customer then visits the businesses website and the user experience is all kinds of scrambled eggs. Clunky to navigate, images not up to scratch and copywriting isn’t on-point.
The customer, perception is confirmed.
They decide not to buy. Lost opportunity for life. The publicity placed, (which might have taken months to secure); is a wasted effort.
Even in 2020, this scenario is common and it’s why social media is an important PR tool. It’s why 80% of what we do is reputation management via social media and online platforms.
It’s why we want to get people thinking about the value of social media and its importance to a successful PR campaign.
It’s what truly supports the ability to secure a community and network of fans outside of your existing captured audience. It’s what helps them to find you, know you, trust you and fall in love with all that you create.
SHOP OUR PRBYYOU PRODUCT SYSTEM TO UP-LEVEL YOUR PR WITH CLEVER SOCIAL MEDIA STRATEGY
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