Social Media is a Powerful PR Tool.

raraPR was built on the idea that PR and social media are not mutually exclusive.

raraPR was built on the idea that PR and social media are not mutually exclusive.

What’s important to know is that, if your social media isn’t up to scratch – then your business isn’t ready for PR. Or your PR efforts just won’t work.

True story…

Media coverage for a client is secured. Media validates excellent business doing great things. And they are.

Potential customer reads, see and absorbs the editorial coverage. Then goes off to investigate more about the business. Jumps into Instagram and is hugely disappointed. Doesn’t quite know what the business stands for. There is no social media strategy.

No visual consistency. No storytelling. No value.

The potential customer then visits the businesses website and the user experience is all kinds of scrambled eggs. Clunky to navigate, images not up to scratch and copywriting isn’t on-point.

The customer, perception is confirmed.

They decide not to buy. Lost opportunity for life. The publicity placed, (which might have taken months to secure); is a wasted effort.

Even in 2020, this scenario is common and it’s why social media is an important PR tool. It’s why 80% of what we do is reputation management via social media and online platforms.

It’s why we want to get people thinking about the value of social media and its importance to a successful PR campaign.

It’s what truly supports the ability to secure a community and network of fans outside of your existing captured audience. It’s what helps them to find you, know you, trust you and fall in love with all that you create.


We recommend this bundle:

Product #12: The Content Strategy

Product #13: The Content Planners

Product #15: Instagram Marketing Strategy

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.