PRBYYOU #7 | The PR Purpose Statement (TM)

AUD $53

PRBYYOU is an interactive DIY tools and templates PR system created by raraPR.

The PR Purpose Statement (TM) Includes:

  • Product Instructions PRBYYOU Companion
  • A PDF ebook version of the product
  • A link to a fully interactive version accessed via Canva
  • x25 powerful pages of PR messaging strategy
  • The PR Purpose Discovery (a top-line version of PRBYYOUU #6)
  • Industry examples and statement outcomes
  • Interactive template and facilitator
  • Mentorship and rationale in the copy throughout
  • Part Ebook part interactive Canva template

PRBYYOU #7 | The PR Purpose Statement


  • PRBYYOU is your PR toolkit. This is PR in a Box. This is DIY PR. All the tools you need to run a slick PR function.
  • Sharing your story and building an enduring brand starts with you.
  • An interactive PR toolkit that helps you cut through a few decades of real life PR experience
  • Get access to the most recent and relevant PR strategies to help you grow your community, personal brand and business
  • Self paced tools for beginner and advanced PR pros that you can keep forever


  • Create, customise and share
  • An easy to follow digital plug and play Canva template
  • x25 A4 page PR Purpose Statement (TM) Strategy Template
  • Includes industry backed guidance and rationale
  • Professionally designed part ebook part interactive worksheet facilitators for you (or your clients)
  • Templates to assist you with establishing your own Pr Purpose Statement (TM)
  • A 7 step process to finding your PR Purpose Statement (TM).
  • Industry examples

Why it was Created

  • To help you secure differentiation messaging for you and your business
  • To diffuse overwhelm on how to get clear on your core message
  • To elevate and streamline your approach to PR and communications
  • To help you reduce overwhelm regarding developing clear messaging
  • To help you generate better cut-through with your messaging across all communications platforms
  • To help you generate foster better brand memories and build community anchored off clear messaging.
  • To help you up-level your approach to PR and building brand
  • To help you shape your narrative and build reputation
  • To help bring about PR peace of mind


  • Instant access via Canva Free (Canva Pro not required)
  • A link to the product becomes available once purchased which is delivered to your email inbox

Product Synopsis

“The uniqueness in a business is where we find the unicorn dust; the stories that people care about. And the stories that can only belong to one single business alone. Over the many years (decades now) I’ve created a formula that helps businesses unlock their purpose statement. It’s not just a brand statement; there are elements to this that make it uniquely a PR Purpose Statement. It’s your story and it’s yours to take hold of, own and share so that when decisions about you and your business are made in a room you’re not in, you’ve had influence and impact on the outcome. This is a product, a strategy, a template that helps you unearth your PR Purpose Statement.”  – Jade Roberts, raraPR founder.

Software Required To Access Product
You need to have a Canva account in order to access the customisable template products. You can sign-up to Canva FREE or pay for a Canva Pro account (highly recommend!) at Then just simply log into your account and click on the access product link in the PRBYYOU Product Instructions Companion. All purchases include a PDF version as well as a Canva access link for editing and interactive capabilities.