PR Internship Etiquette 101

It’s time to take our hats off to the interns who get it right. Yep. It’s intern scouting season. Or at least it must be, judging by the number of queries coming our way. This is a good thing, since we’re big on supporting emerging talent – especially of the PR kind.

It does seem however, that internship awesomeness is not in-built in everyone. So we thought we’d dedicate today’s blog post on some of the things we look for when considering an internship application.

Personalise your approach and get the company name right
Hi there, To whom it may concern… we’re snoring already. Unsubscribe.

Write a cover letter
Why do you want to work at raraPR and what value can you bring?

Be authentic
Keep it real. Be yourself.

Spelling and grammar
All about it.

Be across the agency content
Hunt and gather the agency content. Love it. Know it.

Present well online
Expect to be Googled.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.