Our Journal
Things we think. Things we love

FROM THE STUDIO | JANUARY 2013 | MGPO’s HERITAGE LIGHTS PROJECT

January 10, 2013

FROM THE STUDIO//: The great bard once wrote – ‘let their be light!’ And so is the true of our current MGPO project keeping us bright-eyed and bushy tailed this month. Melbourne’s GPO is shining a whole new light on Melbourne this summer. Each night from sundown, Melbourne’s GPO goes up in lights to celebrate its recent restoration works. The display features 2,900 LEDs creating a glowing dance as they change colour, synchronize with one another and intermix to create a kaleidoscope of pastel shades. The permanent, green-friendly project will run on just 725 watts in its entirety. That’s less energy than it takes to power 15 household downlights. We say yes to an artful installation that is also sustainably conscious.

Don’t take our word for it, take a summer night’s stroll and check out the breathtaking spectacle all for yourself.

SaveSave


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.