FROM THE STUDIO | RARAPR | MGPO Muse with Harper’s Bazaar and LMFF

This time last week we were in the throes of all things ‘MGPO Muse’ in association with Harper’s Bazaar and L’Oreal Melbourne Fashion Festival. Creative collaboration resulted in a power team made up of raraPR, Fabio Ongarato Design and Gloss Creative.

The launch party, which was attended by 500 VIP guests – celebrated the official launch of a month-long exposition featuring visual representations by MGPO retailers who were asked to share the inspiration behind their latest collections.

Retailers were inspired by the grand and the modest, the radical and the insignificant; the abstract and profound as well as obsessions that haunt and inspire.

The installation will be on display for almost a month until the end of April.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.