You don’t have to be first to market with your idea, your business, your book, your product, service, your social media, your art or anything that you’re creating. ⁣⁣⁣⁣First is irrelevant. ⁣⁣

This is as much a reminder note for me as it is for anyone this is relevant to. ⁣⁣⁣⁣You don’t have to be first to market.

You don’t have to be first to market with your idea, your business, your book, your product, service, your social media, your art or anything that you’re creating. ⁣⁣⁣⁣First is irrelevant. ⁣⁣

Often I feel like I’m racing, because I have this feeling time is running out before I will get to the ideas and vision for the business I’ve had for years; not so I can be first but because I become impatient that executing on the dream ideas seem to take so long against life, parenting, client service, health things, and just snags always popping up. ⁣

Can you relate?

When I recently told someone about how for 9 years and since rara’s 2011 start, I’ve wanted to create DIY PR products to support PRs; she told me someone was already doing it.

Here I was excited to be finally making progress on the passion project; that had been one of the main reasons rara was created. Our foundational ethos – to support PR people better than I had ever been supported.

To protect them in ways I hadn’t been protected. To share all that we know to make their PR world peaceful.

PR students
small businesses not quite ready to outsource
in-house PRs needing more support
PR agencies who need better tools and guidance to build an agency
and freelancers who need assets to up-level their approach
It’s only been a decade dream and here they were just doing it with might and power and having pivoted in a matter of Covid weeks.

But it doesn’t matter if someone else is creating what you’re creating. There are never two YOUs. Your version isn’t out there yet. What you create will be perfect for someone at the time you’re ready to make it in the way you see it being made. 

You don’t have to be first to market. 

One of the gifts of the Covid experience so far has been moments of protected time to create the things I’ve always wanted to create. 

Those DIY products are coming!! 

I don’t know when exactly; I can already feel normal life creeping in. But it doesn’t matter. I wont be first. But when they arrive they’ll be just the way I imagined. And I can’t wait to share them with anyone that needs them.

They’ll be perfect for someone like me who would’ve loved to have had better tools, more support, accessible knowledge, a mentor and boundaries to protect myself better in this wonderful, wild world of PR that everyone can benefit from knowing more about and implements against all that they are creating.

Words by Jade Roberts
raraPR Founder and Creative Director

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.

Our services

raraPR is a Melbourne-born, globally-based PR agency.
Our services help business owners, industry leaders, and entrepreneurs to grow their business by providing strategies that optimise their PR, digital marketing and brand. We are PR mentors, brand boosters and community creators. What we do goes far beyond the typical PR agency.

Brand Strategy

A Brand is Not a Logo

It starts with what we call our Brand Discovery questionnaire, followed by a Brand Audit – an actionable and generative strategic experience that unearths clarity, sets strong foundations and powers the way a business evolves. We see public relations and brand strategy as one

Social Media

Social Media a Powerful PR Tactic

Social media is a powerful form of PR and it’s one of our most favourite tools in the bag. We help businesses and individuals manage their online reputation with PR-driven social media strategies across all platforms. We create shareable content that unearths communities and connects people. We build from the ground up in a digital world. We manage social media content creation, engagement, and community management for you and/or with you, all in one place.

Influencer Marketing

Content Creators Shape the Conversation

Influencer placement can influence reader product trial, followed by purchase. It can fire conversations, create a movement, and unofficially recruit roving ambassadors as lifelong brand-fans. We work with some of the world’s best known Influencers as well as local and micro influencers to facilitate introductions that ignite conversations both online and off-line.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.