“What if you could find a way to make the impossible, possible?” Inspiring words by Neville Waterman, Founder of Waterman, a business that provides creative and collaborative work spaces for freelancers and small business. Waterman recently launched a multi-level building of office space at our client Caribbean Park’s newest commercial tower. As a freelancer or small business you get to choose when, where and how you work. And in our ever-changing world where the dark days of the industrial revolution are over and small business freedom reigns supreme, people can now work from pretty much anywhere with many choosing to work from home. However working from home can be isolating, unproductive and lonely. And typical office space can be inflexible, uninspiring and expensive.

Caribbean Park is a truly visionary commercial destination, an evolving, world class office precinct with an incredible roll-call of iconic Australian and international brands as tenants, including the Waterman Business Centre which has absolutely changed the game for shared office space and creative commons. Devoted to providing an environment that supports and grows start-ups and entrepreneurs; we were proud to support both Caribbean Park and Waterman in the new Tower launch in their shared vision to connect, collaborate and create with like-minded people.

Waterman at Caribbean Park provides small through to large office spaces, meeting rooms, permanent and hot desks, lush greenery, light-filled atriums, and lightning fast internet which are together changing the small business and start-up working world in the south-east of Melbourne for the better. Networking, social opportunities and a feeling of community are all part of their vision to create inspiring, creative environments which profoundly assist small business owners and positively affect the communities we live in.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.