10.5.18

PR GLOSSARY TERMS | SIX PART SERIES | RARAPR

The gateway into the PR world, is of course by firstly understanding what PR is and what PR terms mean so that you can frolic your way through life as PR consultant who knows what they’re on about. Or if you want to hop, step and jump into PRing your business in the media world you’re going to need to know the language of PR.

Funnily enough, PR is an industry centred around communication. And oddly; the PR industry hasn’t done the best job of communicating what exactly PR is, how it works, what the process is and rarely if ever defines or clarifies its terms (top secret bizzo) which now more than ever are seeping into the broader world. Because…we are the PR generation.

Every single business needs an active and infinite PR function. Whether your business’ PR is managed in-house or via an agency (confused already?); there are a collection of PR terms you should know.

If you are a yes to one or more of the categories below; you qualify for needing to read this blog and letting us unscramble PR gobbledygook for you.

Here is a glossary of key PR terms you should know if;

  • You run a business and you need a PR campaign, self-managed or not.
  • You’re considering a career in PR.
  • You’ve graduated with a PR degree and want to talk the talk or at least understand it. (In my experience most PR graduates have never come across these everyday PR terms. Believe it).
  • You have a friend, child or sibling working in PR and you think PR is similar to Personal Assisting or some such, not sure, maybe.
  • You’re a client to a PR agency or considering hiring a PR agency. (You know you need their help but you’re not sure what they’re saying, or why or what the hell they’ll be doing when you book them).
  • You’re a supplier providing a service or collaborating with a PR agency.

So, with a PR industry lens and Australian vernacular here are some pocket sized PR glossary definitions for you.

[>>This blog started small and ended up being a BEAST, so it’s been broken down into a six part series<<]

 

PART 1: PR FOR BEGINNERS

PART 2: PR AGENCY SPEAK

PART 3: PR AND THE MEDIA

PART 4: PR TOOLS AND TACTICS

PART 5: PR BRANDING AND POSITIONING

PART 6: PR AND DIGITAL MARKETING

 

 

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.
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