The gateway into the PR world, is of course by firstly understanding what PR is and what PR terms mean so that you can frolic your way through life as PR consultant who knows what they’re on about. Or if you want to hop, step and jump into PRing your business in the media world you’re going to need to know the language of PR.
Funnily enough, PR is an industry centred around communication. And oddly; the PR industry hasn’t done the best job of communicating what exactly PR is, how it works, what the process is and rarely if ever defines or clarifies its terms (top secret bizzo) which now more than ever are seeping into the broader world. Because…we are the PR generation.
Every single business needs an active and infinite PR function. Whether your business’ PR is managed in-house or via an agency (confused already?); there are a collection of PR terms you should know.
If you are a yes to one or more of the categories below; you qualify for needing to read this blog and letting us unscramble PR gobbledygook for you.
Here is a glossary of key PR terms you should know if;
- You run a business and you need a PR campaign, self-managed or not.
- You’re considering a career in PR.
- You’ve graduated with a PR degree and want to talk the talk or at least understand it. (In my experience most PR graduates have never come across these everyday PR terms. Believe it).
- You have a friend, child or sibling working in PR and you think PR is similar to Personal Assisting or some such, not sure, maybe.
- You’re a client to a PR agency or considering hiring a PR agency. (You know you need their help but you’re not sure what they’re saying, or why or what the hell they’ll be doing when you book them).
- You’re a supplier providing a service or collaborating with a PR agency.
So, with a PR industry lens and Australian vernacular here are some pocket sized PR glossary definitions for you.
[>>This blog started small and ended up being a BEAST, so it’s been broken down into a six part series<<]
PART 1: PR FOR BEGINNERS
PART 2: PR AGENCY SPEAK
PART 3: PR AND THE MEDIA
PART 4: PR TOOLS AND TACTICS
PART 5: PR BRANDING AND POSITIONING
PART 6: PR AND DIGITAL MARKETING