Our Journal
Things we think. Things we love

FROM THE STUDIO | The Secret Services of raraPR

February 6, 2015

So, what do we do here at raraPR? Public relations, you say? Nice work.

And it’s true – we love nothing more than getting down and dirty with all things public relations and the media landscape here in Melbourne – not to mention around Australia and the world.

But we’re also a PR company with what some might say…hidden talents.

For example, did you know we’re a one-stop-shop for a website health check? If you feel your site or blog is feeling a bit under the weather, hand it over to us and we’ll have it back up doing star jumps and working hard for you in no time.

Living in the land of PR, we know what people want so we can take a squiz at everything from layout and design to usability and the social media supporting it to make sure it’s got all the right things in all the right places. There’s no point writing beautiful content on social media if no one is seeing it. So we make sure your social is integrating nicely within your website.

Oh, and have you heard? Words are kinda our thing, so if you feel like your website copy doesn’t pack the punch it should, we can do a website copy review to help you say the things about your business you don’t quite have the words for.

We also offer PR coaching and mentoring, arming your in-house team with the latest and greatest tricks of the trade that you do yourself long after we’re gone. Be it a phone call or a full-day workshop, our straight-forward approach will elevate the time you dedicate to PR and marketing so that you can get back to doing what you do best.

Here’s just a few tricks up our ‘services sleeve’ beyond the traditional realm of PR you possibly didn’t know we had:

  • In-house online marketing training
  • PR coaching
  • Social media copywriting
  • Brand makeovers
  • Media release design
  • Internal communications
  • Pinning down your brand voice
  • New business set-ups

So go on then…go check out our full swag of tricks.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.