‘Public Relations Melbourne’ are three words that will lead you to a deluge of PR agencies via search result options. Yep, three simple search words ‘Public Relations Melbourne’ all strung together in a row and entered into the ‘Google Machine’.
Perhaps that’s how you found us (lucky you!) and you’re not quite sure what a PR agency does other than the fact you know that you need one.
Put simply, a PR agency is like having a team in your business growth court that helps you uplevel. We support businesses with unearthing what makes their product or service important and newsworthy. We help businesses share their story with the people that need to know it as well as re-angling perception (if we need to) and in the process ignite loyal brand fans. We help our clients reach a bigger and more engaged audience.
But when you’re coming in cold and don’t know a public relations organisation personally, it can be hard to tell whose got the PR goods and who doesn’t.
The way each PR agency goes about doing their job is different, there’s no right or wrong. This makes it hard for potential new clients when they Google ‘Public Relations Melbourne’ to know a good PR company from a bad one.
There are however, three simple ways to help you choose the right PR agency for you:
01 Bag of Tricks – Check out their tool-kit of expertise – are they equipped to service your business and make life easy for you.
02 Credentials – Who have they worked with and what results were achieved.
03 The Mabo – Quite simply, do you get a good vibe from them? And do you feel like they have guiding values that are based on authenticity and integrity.
Just like any service provider be it your colourist or mechanic, it comes down to not just who can get the job done but who like and trust.