Public Realtions Melbourne

‘Public Relations Melbourne’ are three words that will lead you to a deluge of PR agencies via search result options. Yep, three simple search words ‘Public Relations Melbourne’ all strung together in a row and entered into the ‘Google Machine’.

Perhaps that’s how you found us (lucky you!) and you’re not quite sure what a PR agency does other than the fact you know that you need one.

Put simply, a PR agency is like having a team in your business growth court that helps you uplevel. We support businesses with unearthing what makes their product or service important and newsworthy. We help businesses share their story with the people that need to know it as well as re-angling perception (if we need to) and in the process ignite loyal brand fans. We help our clients reach a bigger and more engaged audience.

But when you’re coming in cold and don’t know a public relations organisation personally, it can be hard to tell whose got the PR goods and who doesn’t.

The way each PR agency goes about doing their job is different, there’s no right or wrong. This makes it hard for potential new clients when they Google ‘Public Relations Melbourne’ to know a good PR company from a bad one.

There are however, three simple ways to help you choose the right PR agency for you:

01 Bag of Tricks – Check out their tool-kit of expertise – are they equipped to service your business and make life easy for you.

02 Credentials Who have they worked with and what results were achieved.

03 The Mabo – Quite simply, do you get a good vibe from them? And do you feel like they have guiding values that are based on authenticity and integrity.

Just like any service provider be it your colourist or mechanic, it comes down to not just who can get the job done but who like and trust.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.