Should My Company Blog Have a Sub-Domain?

So you have a consumer friendly website and now you want to start a blog. But you’re not sure if you should separate your blog from your website or house it via a sub-domain.

Almost always, I recommend that the blog and website live together, happily ever after. Why wouldn’t you want to integrate your blog and website so that they can work harmoniously together? After all, good blog content drives organic search, brand awareness, credibility, website visitation and ultimately sales.

A well-written blog is a great way for your target audience to get to know your business in an engaging, relatable way. On top of that an integrated blog creates a seamless visitor experience and minimises the possibility of losing traffic to an external domain from your website.

Having a blog within your website helps to position your brand as an authority leader in your space. And having more content pages within your website will allow your company’s pages to rank better in search results. Not to mention blog content is a cheap form of advertising since you can share your brand values through carefully curated content via your CMS for free.

While there are some cases where keeping a separate blog would be justifiable (i.e. you might one day want to sell your blog but keep you company website, or you might want to promote your blog as its own brand), however if your company website is your main focus, any SEO-building efforts will be more effective when your blog is part of your website.


Words by Jade Roberts. Founder/Director raraPR

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.