Our Journal
All things PR, branding and social media for creative businesses
at any stage of the business growth journey.

22.7.14

FROM THE STUDIO | RARAPR | JULY 2014

FROM THE STUDIO//: Influencer marketing really works. Posts placed by influencers work on us time and time again. We see, we like, we trust, we buy. Yep. We Google, tap, scroll, pinch, zoom and BUY. File it under ‘just part of the job’ or ‘working in consumer PR but being across the many influencers popping across all lifestyle industries is all part of a day’s work at raraPR.  Lucky for us we love connecting people with people they need to know. As well as this we love adventuring down the rabbit hole of social media to scout, curate and test the viability of Influencer Marketing, namely which influencers actually help the businesses that collaborate with them, to convert leads. We know you’re busy working hard doing the thing; which is why concepting and executing on influencer marketing strategies is a big part of what we do.

 


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.