Hey business owner,

Well, well well, you’ve come to the right place.

You’ve found the best PR agency in Melbourne – if we do say so ourselves.

Here’s the thing; our goal was to make world-class PR accessible and sustainable to businesses everywhere. We’re doing it and it’s resonating. Businesses for a long time have needed strategic PR that they can sustain infinitely.

PR doesn’t work all that well unless it is thoughtfully activated for as long as your business is in business. This means it needs to be considered as a ‘forever function’ that you execute in-house or with an agency managing it for you.

PR is happening in your business with or without you. PR is about the purchase decisions made about your business when you’re not in the room. Therefore PR is an important investment that needs to be viable and strategically executed always.

Sadly however there are a lot of PR misadventures. By this I mean; where PR investments don’t think much beyond the investment itself, or brand-building investments that don’t yield results. It’s heartbreaking to hear how paid digital ads are placed on empty social media pipes, or an incredible PR event takes place with a misaligned website diminishing sales take-up, or a consumer promotion without a communications journey to support it – the list goes on).

PR efforts will absolutely fall flat if all communications touch points are not in sync. For want of a better word if your website is ‘ugly’ it wont optimise sales, or if your logo and branding assets aren’t connecting with your ideal customer they wont spend time getting to know you.

As multidisciplinary communications experts we’re here to save the world from the PR heartbreak. We exist to provide a seamless agency communications service that considers your brand’s platforms, all of them.

We’re glad that you found us – the best PR agency in Melbourne – and we look forward to the possibility of sprinkling our PR confetti on your business and potentially working together in the future.

Words by Jade Roberts
raraPR Founder and Creative Director

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.