Only five days to go until the COMME des GARCONS POCKET store opening event!! Yep, that’s right. We’ve been busy working on the first stand-alone COMME des GARCONS store to open in Australia.
Melbourne’s fashion community will gather at POCKET, the pop-up store from international fashion brand COMME des GARCONS. It’s where shoppers will find a cool clutch of accessories, wallets and trademark PLAY collection goods.
The concept, by the iconic Japanese brand with Rei Kawakybo at the helm, revolves around a compact 30 square-metre ‘neighbourhood store’ stocking an edit of COMME des GARCONS PLAY favourites. The no-fuss space is an updated take on the classic store fit-out; debunking tradition and reflecting what the brand is all about. It’s a project team raraPR is proud to be a part of; and we look forward to helping it get the attention it deserves.