Comme des Garcons Pocket Store Opening

Only five days to go until the COMME des GARCONS POCKET store opening event!! Yep, that’s right. We’ve been busy working on the first stand-alone COMME des GARCONS store to open in Australia.

Melbourne’s fashion community will gather at POCKET, the pop-up store from international fashion brand COMME des GARCONS. It’s where shoppers will find a cool clutch of accessories, wallets and trademark PLAY collection goods.

The concept, by the iconic Japanese brand with Rei Kawakybo at the helm, revolves around a compact 30 square-metre ‘neighbourhood store’ stocking an edit of COMME des GARCONS PLAY favourites. The no-fuss space is an updated take on the classic store fit-out; debunking tradition and reflecting what the brand is all about. It’s a project team raraPR is proud to be a part of; and we look forward to helping it get the attention it deserves.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.