FROM THE STUDIO | raraPR Turns Two

We are super chuffed to announce that as of this Friday night, when the sun goes down and we go dancing, the day will close in on two years since our leader Jade Roberts founded raraPR.

Collective hug with the family, friends, freelancers, clients and fury animals who have shared this incredible ride and who have helped cultivate a global small business, allowing us to incubate a PR revolution one little crumb at a time.

raraPR was born from an insatiable need to create a work place that is far from vanilla, that is progressive and has its finger on the music, culture and design pulse. It was born from a passionate belief that content generation is shaping the future of PR and that public relations is not one-dimensional.

raraPR is a place where squeaky wheels get oiled, where being a bit wild breeds big ideas, where going to work is a little ray of sunshine, where the team loves what they do and gets known by the success of their clients.

It is a place dedicated to working with brilliant people and helping clients reach the peak of their powers through its deep talent pool of production partners.  These ingredients are an explosive combination.

raraPR is where bubblegum and PR do not go together. It’s where conversations about hair monogamy and ‘music musts’ are just as important as getting shit done. It’s where size is no barrier to greatness. Where talent is fostered, parking is free and where revolting is sometimes revolutionary.

In just two years we’ve represented and collaborated with some of the best names in fashion, music and art including but not limited to – Gypsy River, Slam Music Festival, Polo Club Music, Melbourne’s GPO Shopping Centre, ISPT, Comme des Garcons, Lauren Marinis, silkstonewood, designstuff, Maben, Gloss Creative, Fabio Ongarato and Design, Stevie Dance and artists at the Jackie Winter Group.

raraPR plus two years equals one hell of a ride.

Jade Roberts – raraPR Founder and Director

Fresh cutting edge and progressive talent is what makes raraPR so special

Jade Roberts – raraPR Founder and Director


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.