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FROM THE STUDIO | RARAPR | H&M To Open First Store in Australia in Melbourne’s Iconic GPO

September 4, 2013

FROM THE STUDIO//: It’s OFFICIAL!!! We can finally talk about a very well kept secret. The world famous Swedish retailer H&M has selected Melbourne’s iconic GPO, operated by ISPT, as home for its first store in Australia. The new store will become H&M’s Australian flagship store and one of its biggest in the world occupying three floors and almost 5000m2 of the heritage listed GPO building.

H&M at GPO will be a full concept store and will take up almost the entire GPO building. The retail revitalisation of GPO will see all food retailers and a small number of existing speciality retailers remain trading within the centre and alongside H&M. In Melbourne, ISPT also owns Midtown Plaza and just recently announced plans for a $20 million refurbishment of The Strand arcade.

Team rara has been working behind-the-scenes on syndicating the business elements of this news with the Swedish Stock exchange as well managing the corporate retail PR strategy for this announcement which will impact retail in Melbourne as we know it.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
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We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
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We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
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We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
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The desire to help people take their business to the next level and reach their potential drives everything we do.
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We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
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We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
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We collaborate and become a seamless extension of our clients’ team.
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We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
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We care about providing value, which is the fundamental centrepiece of what we do.
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We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.