PRBYYOU #12 | The Content Strategy

AUD $129

PRBYYOU is an interactive DIY tools and templates PR system created by raraPR.

The Content Strategy Includes:

  • Product Instructions PRBYYOU Companion
  • A PDF ebook version of the product
  • A link to a fully interactive version accessed via Canva
  • x30 A4 content strategy pages professionally designed
  • A facilitator re your who, what, when and why
  • Guidance on defining your ideal customer
  • Guidance on helping you solve the problems of your customers with content
  • Guidance on developing your content pillars
  • Guidance on your content flow
  • x6 Content planners (more content planners variations available in PRBYYOU #13)
  • The raraPR Instagram post-mix formula

PRBYYOU #12 | The Content Strategy


  • PRBYYOU is your PR toolkit. This is PR in a Box. This is DIY PR. All the tools you need to run a slick PR function.
  • Sharing your story and building an enduring brand starts with you.
  • An interactive PR toolkit that helps you cut through a few decades of real life PR experience
  • Get access to the most recent and relevant PR strategies to help you grow your community, personal brand and business
  • Self paced tools for beginner and advanced PR pros that you can keep forever


  • Create, customise and share
  • An easy to follow digital plug and play Canva template
  • Just print it out out and mark it up if you’re a tactile person or drop in text overlays if you prefer the digital version
  • Drop in your logo, update the planners with your fonts and colours or go with the pre-selects
  • It’s here where you’ve found a professionally designed and industry backed content strategy facilitator
  • Includes x30 pages of a 7 step process to greater content creation and communication clarity
  • Includes prompts to assist you with facilitating better strategy for you or your clients
  • Includes raraPR’s tried and tested content strategy workshop and client facilitators
  • Includes a seven step process with PR lessons and guidance along the way

Why it was Created

  • To help diffuse confusion over what content should be surrounding your business
  • A product that makes it easy for you to go PR pro and up-level your PR tools
  • To elevate and streamline your approach to executing thoughtful content strategy
  • Saves a heck tonne of  time re what you need to consider when identifying your ideal customer and how to reach them
  • Mentorship to guide you on how to think like a PR pro when creating a content strategy
  • To make PR accessible and advance your approach to PR
  • For B2b and B2c businesses
  • For product or services based businesses
  • For PR pros who could do with some mentorship, content creators, freelance, small business owners, entrepreneurs, digital creators and creative agencies
  • For those looking for facilitators to execute content more strategically


  • Instant access via Canva Free (Canva Pro not required)
  • A link to the product becomes available once purchased which is delivered to your email inbox

Product Synopsis

An easy to follow interactive digital PR template. This is 30 pages of professionally designed content strategy facilitation. Each page has been designed to help get you thinking about your content more strategically. Up-level your PR tools and systemise your approach.

Software Required To Access Product
You need to have a Canva account in order to access the customisable template products. You can sign-up to Canva FREE or pay for a Canva Pro account (highly recommend!) at Then just simply log into your account and click on the access product link in the PRBYYOU Product Instructions Companion. All purchases include a PDF version as well as a Canva access link for editing and interactive capabilities.