Practically Imperfect in Every Way

The importance of spotlighting our imperfections in order to PR anything well.

I love The Imperfects podcast.

It spotlights and celebrates human imperfection. It helps to destigmatise mental ill health, what it looks like, who might be challenged by it and how through normalising conversations about it we can make progress towards healing collectively. Footholds for future generations.

Conversations and connection through story is always the way.

This in its most primitive form is the art of PR.

If you’re not familiar with the podcast; definitely check it out. It’s important. It’s entertaining. It’s heartbreaking. It’s relatable. It’s a snippet of real life – for many of us who live with the often-unseen impact of rare chronic and/or mental illness. Without trauma dumping – it’s beautifully done.

I love all of the episodes; but my favourites are:

Penny Moodie – on living with Obsessive Compulsive Disorder
Ryan Shelton – on the curse of comparison and finding purpose
Sam Willoughby – on a tragic injury that changed his life
Ben Crowe – on the power of purpose and connection through story

When Ben started talking about reclaiming your earliest, happiest memory as a way to finding your authentic self and purpose; well it’s something I’m also passionate about as part of our PR with Purpose Discovery process.

It’s one of the best ways to get to the true core of what you believe, what you bring to others and what motivates you to push forward, always. Your purpose. This is the fundamental first step to incredible PR.

  • Who are you
  • What do you do
  • How do you do it
  • Who do you do it for
  • And why does it matter

Sometimes the process can feel a bit woo-woo. And it involves shedding light on your highs and lows. You vulnerabilities and uniqueness. But it’s where you’ll find your voice and your story and learn how to breathe a beating heart into your business.

Perfection is a myth. Imperfection is the road to incredible storytelling that connects and builds community. This is great PR.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.