I love The Imperfects podcast.
It spotlights and celebrates human imperfection. It helps to destigmatise mental ill health, what it looks like, who might be challenged by it and how through normalising conversations about it we can make progress towards healing collectively. Footholds for future generations.
Conversations and connection through story is always the way.
This in its most primitive form is the art of PR.
If you’re not familiar with the podcast; definitely check it out. It’s important. It’s entertaining. It’s heartbreaking. It’s relatable. It’s a snippet of real life – for many of us who live with the often-unseen impact of rare chronic and/or mental illness. Without trauma dumping – it’s beautifully done.
I love all of the episodes; but my favourites are:
Penny Moodie – on living with Obsessive Compulsive Disorder
Ryan Shelton – on the curse of comparison and finding purpose
Sam Willoughby – on a tragic injury that changed his life
Ben Crowe – on the power of purpose and connection through story
When Ben started talking about reclaiming your earliest, happiest memory as a way to finding your authentic self and purpose; well it’s something I’m also passionate about as part of our PR with Purpose Discovery process.
It’s one of the best ways to get to the true core of what you believe, what you bring to others and what motivates you to push forward, always. Your purpose. This is the fundamental first step to incredible PR.
- Who are you
- What do you do
- How do you do it
- Who do you do it for
- And why does it matter
Sometimes the process can feel a bit woo-woo. And it involves shedding light on your highs and lows. You vulnerabilities and uniqueness. But it’s where you’ll find your voice and your story and learn how to breathe a beating heart into your business.
Perfection is a myth. Imperfection is the road to incredible storytelling that connects and builds community. This is great PR.