This is the content strategy that will help you build your personal brand.
When I’m talking about how to bring content strategy to life cohesively, with value, and in a way that is centred on purpose and builds personal brand (any brand!) the way I explain it is this;
Pretend that you are producing your own magazine.
- content strategy that builds your brand
- content that provides value to and builds your community
- positioning yourself as an influencer or professional content creator for brand partnerships
That’s right; put your editor-in-chief hat on and consider that when you’re producing content; you are producing your own magazine, and that you’re the custodian of your own media channel. Because you are. Social media; whatever the platform as well as your website and blog are all content channels that essentially build story, brand and community around you.
Being on the editorial team of a prestigious fashion magazine was a dream of mine back when rara skirts were in vogue and perms were high and wide. While there was a time in my PR career I doubled as a fashion magazine freelance writer and contributor by night and I’ve pitched and secured stories in magazines as part of my life’s work; it is now that the role of editor is well and truly in flow.
PR Professionals since the land of time have been thinking about content channels and communication. And since rara was launched in 2011 we’ve been thinking like editors producing content at scale for the brands we represent.
So I’m encouraging you to put journalism, editor in chief hat on and consider creating the type of content that would represent you and your magazine if it were on a newsstand.
And when you’re producing content that people want to consume and share this helps to:
- share your story with ease
- get greater clarity on what to say, how, when who to and why
- produce valuable content more sustainably
- differentiate you and your brand
- position your brand in the right way with the right people
- build your online presence and your personal brand
- attract the right-fit customers, clients and brand partnerships
This concept of being an editor of your own magazine; of your own brand is really the best way to help you create, publish and edit the content that you need to produce for your own business. It’s a concept that becomes the north star and decision filter when you’re considering
Fonts and typography
Graphic design assets
The tone of voice and copywriting
The story and plot
The frequency of your content
Photography and imagery
Competitions and collaborations
Promotional and marketing strategy
The people behind the brand stories
The frequency of your articles
The content buckets and angle variations
So celebrate your brilliance in the ability to know yourself and where you’d like to position your brand. Because in the era of entrepreneurship and where everyone is essentially a content creator and roving ambassador and influencer for their own business; ‘you are a magazine.’
If you’d like help creating incredible content that converts leads and builds community then be sure to get in touch with our team.
Words by Jade Roberts
raraPR Founder and Creative Director
raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.