OUR STUDIO // [Reflecting on May so far] From leaders in business to innovators in the arts; it is working with great people doing great things who inspire us to keep going and build this small but mighty PR agency.

Work at raraHQ is more than just a pleasant distraction; it is what makes us who we are – and we’re in it together. Sharing stories, and elevating brands for businesses and individuals who want to make a positive impact. That’s us. And that’s why we continually show up. This month we’ve been running workshops for Council artist and small business communities as well as PRing a creative tech innovation event, as well as a fashion charity global PR campaign and a women’s empowerment campaign for an iconic women’s fashion apparel brand. We’ve also been working on the PR launch for a global fashion brand coming to Oz from China. It’s been a big month. A big moment. Tough, but rewarding stuff.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.