OUR STUDIO // Can you believe that this is the first photo of actual team rara people together since the business was created in 2011?! Yes, we exist. Yes, we are real. No we don’t often like being front and centre. But here we are.

[Meet Jade Roberts]

Jade Roberts,
our Founder and Creative Director

Jade Roberts, founder and creative director of raraPR brings more than two decades of industry experience as well as passion and enthusiasm to all things business growth through PR, branding and digital.

A published writer for both national magazines and retail brands, Jade has extensive agency and in-house experience, having worked as a publicist in commercial television and as a consultant in consumer public relations and brand positioning. Jade was also national PR manager for a stable of High Street to high-end fashion footwear brands as well as the iconic Australian brand, Sportsgirl.

raraPR was born from an insatiable need to create a work place that is centred around mentorship and valued contribution at every level.  Jade is at the forefront of consumer and new-media trends and together with her team they share the belief that content generation is shaping the future of PR and that public relations is not one-dimensional.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.