OUR STUDIO // Can you believe that this is the first photo of actual team rara people together since the business was created in 2011?! Yes, we exist. Yes, we are real. No we don’t often like being front and centre. But here we are.
[Meet Jade Roberts]
our Founder and Creative Director
Jade Roberts, founder and creative director of raraPR brings more than two decades of industry experience as well as passion and enthusiasm to all things business growth through PR, branding and digital.
A published writer for both national magazines and retail brands, Jade has extensive agency and in-house experience, having worked as a publicist in commercial television and as a consultant in consumer public relations and brand positioning. Jade was also national PR manager for a stable of High Street to high-end fashion footwear brands as well as the iconic Australian brand, Sportsgirl.
raraPR was born from an insatiable need to create a work place that is centred around mentorship and valued contribution at every level. Jade is at the forefront of consumer and new-media trends and together with her team they share the belief that content generation is shaping the future of PR and that public relations is not one-dimensional.