Let's dive right into a topic that can make or break your business game, certainly your PR investment.

Hey there, savvy PR wannabes, business owners and the PR curious! Let’s dive right into a topic that’s often overlooked but can make or break your business game, certainly your Public Relations (PR) investment. We’re here to chat about the head-scratching blunders folks often commit when investing in PR tactics. Buckle up, because we’re about to dish out some unfiltered truths.

1. Chasing Vanity Metrics
Oh, the allure of vanity metrics! We’re talking about the likes, shares, and followers that seem like gold but are often as valuable as a pet rock collection. Sure, they give a fleeting sense of success, but are they actually translating into sales or genuine engagement? Investing time and resources solely into these numbers can divert your focus from building real relationships.

Try This Instead: Focus on meaningful engagement. Invest in strategies that nurture conversations, spark discussions, and create a community around your brand. Real connections trump empty likes any day.

2. Neglecting the Power of Storytelling
Hey, we get it. Numbers, stats, and industry jargon seem like the surefire way to win hearts. But hold on! People connect with stories, not spreadsheets. If your PR tactics read like an accounting manual, you’re missing the mark.

Try This Instead: Weave compelling narratives around your brand. Share anecdotes, personal experiences, and real-life triumphs that your audience can relate to. Trust us, stories stick around longer than pie charts.

3. Blasting Generic Press Releases
Newsflash: Journalists are not your personal press release subscribers. Sending out generic, one-size-fits-all press releases is like expecting a microwave dinner to taste gourmet. It’s not gonna happen.

Try This Instead: Tailor your pitches to each journalist’s beat and interests. Craft a personalised message that explains why your story aligns with their coverage. Show that you’ve done your homework and genuinely think your story suits their audience.

4. Ignoring the Social Media Dialogue
If you’re treating your social media profiles like a megaphone and not an open conversation, you’re in for a bumpy PR ride. Broadcasting messages without engaging in real-time conversations can leave your audience feeling like they’re in a one-sided relationship.

Try This Instead: Be present and responsive on your social platforms. Engage with comments, answer questions, and even embrace constructive criticism. It’s the two-way street that modern PR demands.

5. Overlooking Influencer Authenticity
Ah, influencers – the celebrities of the digital age. But beware the allure of big numbers and shiny personalities. If your chosen influencer doesn’t align with your brand values or looks like they’re reading off a teleprompter, authenticity takes a nosedive.

Try This Instead: Pick influencers who genuinely resonate with your brand’s ethos. Their followers should feel that the partnership makes sense and doesn’t scream “paid promotion.” Authenticity is the secret sauce here.

So, there you have it, folks. PR pitfalls that can send your efforts down the drain faster than a clogged sink. But don’t fret! With a little redirection, you can steer your PR ship toward smoother waters.

Remember, it’s all about real connections, engaging stories, tailored pitches, active social media presence, and authentic partnerships. PR isn’t about smoke and mirrors; it’s about building a bridge between your brand and your audience.

Cheers to leaving behind the fluff and embracing PR tactics that truly matter. Now, go out there and sprinkle some genuine magic.

If you are interested in chatting with raraPR about building your business or personal brand be sure to drop us an email at [email protected] or book a discovery call HERE. OR you can kick-start your brand building journey with one of our DIY digital PR products. We recommend the MEDIA KIT. Link below to browse.


raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.