PR LIFE // There’s a quote about working as a PR consultant that goes something a little like this…”a publicist’s job is never done”!

This thought is centred in the reality that there are always more opportunities to unearth – with more time and more budget. There’s always more coverage you could pursue or posts to place. And always more gold to discover if you continue to look. But it can also dovetail into a mindset that the great results you’ve secured for your clients or your business with the resources you have is never enough. Or on a much deeper level that you, yourself are not enough.
Working in PR and digital or in business at-large can lead to constantly being switched ‘on’ and in work mode. And often becomes layered with a feeling that you could always be doing more.

We’re conscious of this ‘never-enough’ trap and healthy boundary setting is an important skill in making it long-term in a competitive industry to avoid burnout. Take a moment to celebrate your daily progress no matter how big or small.

Whatever business you’re in, make sure you plan in some self-care time this weekend, disconnect, slow down and do something important to you personally that will re-ignite those passion projects or simply take time to rest.

By Jade Roberts
raraPR Founder and Director

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.