SPOTLIGHT: PR & Marketing Mastery
6-week live online course
Stop overthinking. Stop holding back. Stop wondering if anyone’s noticing your brilliance. SPOTLIGHT is your fast-track to PR & marketing mastery — live coaching, practical frameworks, and all the tools you need to finally show up like the pro you actually are.
Course Modules
MODULE 1 – Find Your Voice
PR 101, no jargon, no fluff. We’ll get your PR speak to industry standard and demystify what PR even is. Learn the basics, and the rest will fall into place.
MODULE 2 – Craft Your Message
Your brand foundations matter. Without awareness, there’s no brand. Without PR, there’s no visibility. We’ll get your business in top-brand shape so people actually notice.
MODULE 3 – Design Your Visual Strategy
Content pillars, strategy, and the art of attracting the right-fit audience. Stop guessing and start creating content that actually works.
MODULE 4 – Amplify Your Brand
Instagram isn’t just pretty pictures — it’s your PR powerhouse. We’ll optimise your content, nail hashtags, and make your grid cohesive, consistent, and unmissable.
MODULE 5 – Find Your Voice
PR + media strategy = your roadmap to results. We’ll clarify your founder story, craft key messages, master storytelling, and show you examples that actually inspire.
MODULE 6 – Craft Your Message
Think press office, but cooler. Media relations, publicity, amplifying your message, building awareness — plus etiquette and pitching like a pro.
MODULE 7 – Design Your Visual Strategy
Brand partnerships, CEO PR, positioning yourself as a person of influence. Step into the spotlight and get noticed for the right reasons.
MODULE 8 – Amplify Your Brand
We tie it all together. Reinforce what you’ve learned, build your network, and set yourself up for long-term PR success.
Why Choose SPOTLIGHT?
SPOTLIGHT isn’t your average PR course — this is 6 weeks of live, no-fluff, PR & Marketing Mastery. It’s designed to give you the frameworks, strategies, and confidence that top consultants charge big bucks for. You’ll learn how to stop guessing, take control of your marketing and PR, and make every move count.
This course is all about helping you find your voice, craft your message, design your visual strategy, and amplify your brand so you actually get noticed by the right people. We focus on clarity, impact, and action — the exact tools you need to step into your PR and marketing potential with confidence.
Stop blending in. Stop holding back. By the end of SPOTLIGHT, you’ll have a magnetic brand that speaks for itself, a PR strategy you can actually execute, and the skills to land opportunities, partnerships, and attention that matters.
