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  • One-Day | Manage Your Own DIY PR Workshop | Melbourne

    AUD $695
  • Half-Day | Instagram Influence Workshop | Melbourne

    AUD $495
  • Half-Day | Social Media Marketing & Digital Strategy Workshop | Melbourne

    AUD $495
  • One-Day | PR, Branding & Social Media Workshop | Melbourne

    AUD $695
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BRB 👋🏿👋🏾👋🏽 A little trail time w BRB 👋🏿👋🏾👋🏽 A little trail time with the team coming right up for some outdoors goodness. And to recharge after some massive months in the world of rara. 🌱🌱🌱

#waddarungcountry #lorne #greatoceanroad #bushtime #bestime #brb #disconnecttoreconnect
BRAND IDENTITY// Colour work for a recent brand st BRAND IDENTITY// Colour work for a recent brand strategy, brand identity and website design client. 🤍
FULL READ WITH ALL THE TIPS VIA THE BLOG LINK 👆 FULL READ WITH ALL THE TIPS VIA THE BLOG LINK 👆🏾

✨The most important ingredient to good PR.✨

DIFFERENTIATION

Yep, this is more important than a great product, service, experience or logo. They absolutely all matter too but put it this way; ‘contrasting’ will ensure you’re not ‘competing.’

🤍Being different allows you to compete in your own paddock.

🤍Being different allows you to be known for something.

🤍Being different generates word-of-mouth publicity

🤍Being different creates stories people care about and remember

🤍Being different helps your ideal customer see you more clearly

And so the most important strategy in the PR mix is to unearth your ‘different’ and share that with the world. Finding your different is the fun part of PR and it’s how we unlock stories worth sharing and remembering. Sameness is a race to the bottom in PR and business. 

What do you do that your competitors don’t?

Work that out and amplify that as the linchpin of all communication. Being the best is irrelevant. Providing quality is not a PR message. Being different in a category of sameness IS the best approach to managing PR well for anything.
You can buy t-shirts and coffee from a gazillion s You can buy t-shirts and coffee from a gazillion suppliers. But you’ll probably choose the organic cotton one over the mass produced one. And you’ll buy the coffee from the kind, vegan café who supports local artists over the suburban one with bad, mass-produced, dime a dozen service.

The values of a business must be clearly identifiable to the ideal customer (to anyone!) so that the audience can make a choice if they want to join that brand or not. Remember; the customer owns and drives brand loyalty for you because of your values and shopping with your business says about them.

Is what your business stands for clear to your audience?

PRing differentiation is also key. But values are no longer back-of-house or on tired walls of corporate buildings. They must take centre stage in your content to PR anything well and they must be connected to a greater cause beyond commercial gains.

Words by Jade Roberts @jade__roberts__ 
raraPR Founder and Creative Director
Brand Strategy is the thoughtful pursuit of taking Brand Strategy is the thoughtful pursuit of taking a step back to understand more fully what you do that's unique to you and your business, how you do it, who for and why it matters.

Without a clear brand strategy the positioning of your business can end up in the wrong place and speaking to the wrong crowd.

You can also lose community engagement, as well as content and communication direction.

Brand strategy is to a beautifully designed and styled home, the foundations sitting beneath it all, keeping it together.

Brand strategy helps to cultivate meaningful stories, memories and moments that are shared as we travel through each day using our businesses as a conduit to experience life.

~ words by raraPR founder @jade__roberts__
RARAPR// 💼raraPR is a boutique creative PR, dig RARAPR// 💼raraPR is a boutique creative PR, digital marketing and branding agency in Melbourne, Australia. 

We exist to cultivate businesses doing good for the world. Through accessible, sustainable and kind PR, as well as valuable social media content, and thoughtful brand strategy - we elevate brands. We create chatter that matters.

raraPR is above all the sum of people who together help build brands and share stories. 

We are present in our determination to make a positive difference to the world by consciously adding PR power to projects centred in purpose. 

#accessiblepr #sustainablepr #kindpr #consciouspr #rarapr
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