PR firm versus PR agency versus PR company. Let us clear it up for you.

PR Lingo 101 and the Difference Between PR Agency, PR Firm and PR Company.

If you’re on the lookout for the best PR agency for you and your business, you might have stumbled across some Google PR search term collisions.

If you’re new to searching all things ‘best PR agency’ and have been dished up some service provider options that include PR agency, PR firm and PR company; you might want some clarity on the difference between each.

We never thought you’d ask… ha! Let us riddle you this, there’s absolutely no difference between a ‘PR firm’, ‘PR agency,’ or ‘PR company,’ …zilch, zippo, nada, squat! That’s right, no difference at all.

You can now rest your weary right-fit- PR agency mission find, by diffusing any overwhelm about what these different industry terms could mean and instead chalk them all up together.

Commonly in Australia a PR company service provider is referred to a PR agency whereas our North American PR comrades have historically referred to a PR company as a PR firm.

NB: READ HERE for the difference between an in-house and agency PR.

Whether you refer to your hired PR company as an agency, firm, or company, they are all one of the same. PR firm is a little more corporate and ye-olden-days PR; and PR agency is more universally known across the oceans.

Whether you’re working with a PR firm, PR agency or PR company – whatever which way and whoever and however your chosen PR pro likes to flow – what you’ll be glad to know that PR is an all-inclusive strategic communications thinking and doing industry that turns businesses into brands.

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.



PRBYYOU is an interactive DIY PR tooling and education system. In essence this is ‘PR in a Box’ a numbered system of products; everything you need to build a brand from the ground up.

We welcome you to dive in and access decades of PR industry, in-house and agency experience to help you establish PR peace of mind.

PRBYYOU is a collection of interactive strategy templates and workshop facilitators that you can plug in, play with and PR your business better.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.