PR Lingo 101 and the Difference Between PR Agency, PR Firm and PR Company.
If you’re on the lookout for the best PR agency for you and your business, you might have stumbled across some Google PR search term collisions.
If you’re new to searching all things ‘best PR agency’ and have been dished up some service provider options that include PR agency, PR firm and PR company; you might want some clarity on the difference between each.
We never thought you’d ask… ha! Let us riddle you this, there’s absolutely no difference between a ‘PR firm’, ‘PR agency,’ or ‘PR company,’ …zilch, zippo, nada, squat! That’s right, no difference at all.
You can now rest your weary right-fit- PR agency mission find, by diffusing any overwhelm about what these different industry terms could mean and instead chalk them all up together.
Commonly in Australia a PR company service provider is referred to a PR agency whereas our North American PR comrades have historically referred to a PR company as a PR firm.
NB: READ HERE for the difference between an in-house and agency PR.
Whether you refer to your hired PR company as an agency, firm, or company, they are all one of the same. PR firm is a little more corporate and ye-olden-days PR; and PR agency is more universally known across the oceans.
Whether you’re working with a PR firm, PR agency or PR company – whatever which way and whoever and however your chosen PR pro likes to flow – what you’ll be glad to know that PR is an all-inclusive strategic communications thinking and doing industry that turns businesses into brands.
raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.
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We welcome you to dive in and access decades of PR industry, in-house and agency experience to help you establish PR peace of mind.
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