Manage your own PR, DIY PR

It might seem like an unreachable concept, but PR can be a useful skill to bring into your world, even now.

This year has been one of the most disruptive in living history. It’s left most experiencing unemployment and financial hardship as well as compromised health and psychological well-being – if not all of those things, all at once.

It might seem like an unreachable concept, but PR can be a useful skill to bring into your world, even now. Especially in these times where you might find yourself for the first time in a long time searching for employment, switching industries or looking for new business acquisitions for your small business. PR is a skill that you will help you find the people who need what you’ve got most. PR is what helps to share the great work that you do with the world. And you don’t necessarily need to outsource highly effective PR tactics that you can do in and around your own business with your existing resources.

Wherever you are and whatever you’re doing; everyone can benefit from knowing more about the art of pubic relations, how it works and how you can manage it better. So here are just a few ways you can better position yourself for potential opportunity on a grassroots but very transferable level with some DIY PR tips.


Get clear on your purpose.
This is intention.

Get clear on your point-of-difference.
This is how to PR anything well.

Know the outcome you want to achieve and reverse engineer that.
This is strategy.

Get clear on your key messaging.
This is good communication.

Have consistent social media descriptors across channels.
This is how to create a repeatable story.Build your online reputation with a multi-platform approach to social media.

This build credibility and community.Clearly communicate your value and give to your community.
This is reputation management.

Before you apply for any opportunity research, know the market, the industry; the whole she-bang. Get around it.
This is market research and competitor analysis.

Personalise your approach at every level. Mean what you say. 
This is how to connect.

Follow-up, and then follow-up again, and then follow-up again.
This is how to get results.

Craft a compelling pitch centred on giving and not taking. 
This is pitching.

Claim your name’s domain and create a website which becomes an online business card and portfolio of your experience and possible contribution.
This is reputation management.

Share your thoughts and opinions on LinkedIn, a blog, social media.
This is positioning as a thought contributor.

Be mindful of visual consistency.
This is brand positioning.

Secure online reviews or testimonials.
This is third party endorsement.

Be sure to embrace the concept of managing your own PR (or at least some of it). Because, we are the PR generation. Where you don’t wait for media to tell your story. You start telling your story.

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.

About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
The desire to help people take their business to the next level and reach their potential drives everything we do.
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
We collaborate and become a seamless extension of our clients’ team.
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
We care about providing value, which is the fundamental centrepiece of what we do.
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.