Our Journal
Things we think. Things we love

Business as (Un)usual.

March 30, 2020

Hello to you all virtually and distantly,

Things have changed quickly for us all in the past few weeks, especially the business world. The workforce right around Australia is working from home. But we also need to acknowledge that for many; jobs and businesses have been lost.

If you are one of the lucky ones that can continue working from home, depending on your personal circumstances; are you finding that you’re more efficient or less efficient?

With less meetings and tea breaks for some there is the opportunity to reach a deeper level of productivity (if you don’t have kids at home).

Flexible work places have been talked about in the corporate world for a long time but have never really aligned with the concept. Might this be the crisis that finally emerges this as our collective reality.

Perhaps open mindedness for a flexible working model will endure for a long, long time after all of this. And from a psychological level I think they’ll be a major shift in businesses recognising the importance of showing a deeper level of empathy and care and there will be so much value that can be derived from that for individuals, teams and society at large.

For us, it’s business as usual. Sort of.

While the economic impact, capacity for businesses to invest in PR, branding, websites, copywriting and social media management is unknown; unconventional work hours and being connected via tech a lot of time is how we roll. With flexible hours, we’re still able to meet the needs of our clients while looking after family.

For our Melbourne-based consultants and interns; we are not in the studio under one roof working together like we often are. And growth for our team might be revving in neutral for a while, [but maybe not; since PR is a forever function and downturn is when you need it most >> more about that in a blog coming up].

Other than not being able to leave the compound for anything non-essential and that fact that the family are around instead of the rara family it’s business as usual.

These are things that haven’t changed:

We are a collective of creatives who work together remotely
We are a home-based business
We work with flexible working hours around the needs of family
We help businesses become brands with PR strategies
We share stories and connect communities
We create chatter that matters for our clients
We scale our ideas up and down to fit with any budget
We will never stop teaming up with creative businesses
We PR products and services that bring joy and do good for the world
We will always execute sustainable PR strategies
We consult and coach

We are lucky to be able to still work, to still serve our clients and potentially new ones as we maintain the way we have culturally always worked – globally available, connected, adaptable and flexible in nature.

So for us, it’s the same, same but different, unusual, nice.

Wishing you and your business good health, peace of mind and excellent PR support.

Words by Jade Roberts
raraPR Founder and Creative Director

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard.


About raraPR

raraPR is an Australian public relations, digital marketing and branding agency. We are PR mentors, brand boosters and community creators for business owners, industry leaders and entrepreneurs. What we do goes far beyond the typical PR agency.

Our Ethos
01
We’re a passionate team who thrive on creating content that works. Or in other words, tasteful brand assets that build equity for a business.
02
We’re driven by the purpose, the meaning and the stories behind why a business exists as much as the quality of the product or service.
03
We’re inspired by being around the start-up community, entrepreneurs, intrepreneurs, solopreneurs, creators, makers, thought-leaders, dreamers and seekers willing to go beyond the good for the truly great.
04
The desire to help people take their business to the next level and reach their potential drives everything we do.
05
We get excited about producing innovative and thoughtful PR, digital, social media and design outcomes.
06
We’re at our natural best when we’re connecting talent and bringing communities together inside and outside the company.
07
We collaborate and become a seamless extension of our clients’ team.
08
We see, listen, mentor, educate, inspire, support, direct, provide clarity and instil confidence within our team andour community.
09
We care about providing value, which is the fundamental centrepiece of what we do.
10
We’re all about honesty and integrity, authenticity and transparency. That’s how we roll.