SPOTLIGHT

/6-WEEK DIY PR
& MARKETING
ONLINE COURSE

About The Course

Take control of your brand’s narrative, master the PR strategies that top brands rely on, and maximise your marketing and PR budget with access to industry insights that short-circuit the usual misadventures and marketing muddles.The (ART) of PR is an 6-week live online course that’s more than just theory; it’s all about actionable insights, tailored frameworks, and tools that drive real-world results.

Led by Jade Roberts, founder of raraPR, this course is designed for entrepreneurs, creatives, and professionals who want to unlock the power of PR and use it to elevate their brand. Whether you’re looking to build a strategic PR plan, optimise your budget, or amplify your presence, The (ART) of PR provides you with the knowledge, support, and confidence to create a PR strategy that works for you.

Who This
Course Is For

creatives, and professionals ready to elevate their personal brand with authenticity and purpose.

marketers leading a team who have no idea what PR is (don’t worry, you’re not alone), or those who just need to brush up on their content creation, social media and PR smarts.

and founder, we know! You’re fricken ready to get your ideas out there. Whether starting or scaling, this course helps you create a compelling brand presence that drives awareness.

whoop! You want to get your art into the hearts or more people. Learn how to PR your work, tell your story, and build a personal brand that resonates deeply with your audience.

ok so you love professional development and you’re ready to dive deep into PR, this course will give you the practical tools and knowledge you need to step up in the industry.

build skills beyond visuals. Learn how to use PR to elevate your portfolio and position yourself as a true creative leader.

This course embraces and celebrates diverse voices and perspectives, and together, we’ll help you build a brand that’s as real and powerful as you are.

6-WEEK DIY PR COURSE 16th MARCH 2026 * BOOKING NOW *LIMITED IN-TAKE*

Find your voice and reach the hearts and minds of those who need you most.

6 Live Weekly Sessions

60 minutes of teaching, followed by 30 minutes of live Q&A

Private Community

For ongoing support and connection (via Instagram or WhatsApp).

Interactive Exercises and Guided Tools

Access to the tricks of the trade and to set you up for success long after the course has finished.

Recordings

To suit different time-zones and schedules. And available for easy access if you miss a session or want to re-watch.

Live Feedback

Thorough Q&A after each session.

Voice Notes

For ongoing support and connection (via Instagram or WhatsApp)

Included
in the
Course

6 weeks. No fluff. We’re keeping it clear, focused, and to the point — with live coaching, strategy frameworks, and all the tools you need to stop holding back and start stepping into your PR potential with confidence.

Course Modules

MODULE 1

Find Your Voice

We’ll cover all things PR 101. We’ll get your PR speak up to industry standard and we’ll demystify the mystical behemoth of what PR even is. Understand the basics and you can build your brand from there.

MODULE 2

Craft Your Message

We’ll work on getting your brand foundations in order. There is no brand without awareness and no awareness without PR. The two work together and in module two we’ll get your business in good brand building order.

MODULE 3

Design Your
Visual Strategy

We’ll cover content strategy and develop your content pillars. It’s through content strategy that we’ll help you attract the right-fit customers to your business.

MODULE 4

Amplify Your
Brand

We cover Instagram an important platform for cultivating excellent PR. We’ll go through optimising your Instagram content strategy, hashtag strategies as well as creating cohesive and consistent content.

MODULE 5

Find Your Voice

We’ll cover PR and Media Strategy. This is your roadmap to incredible PR results. We’ll develop your key messages and get clear on your founder story, the importance of art of storytelling and look at good industry example

MODULE 6

Craft Your Message

This is all about your press office function. You’ll learn about media relations, publicity, amplifying your message, creating brand awareness and impact. You’ll also learn about media etiquette and crafting the perfect pitch.

MODULE 7

Design Your
Visual Strategy

We’ll cover brand partnerships, CEO PR and positioning yourself as a person of key influence.

MODULE 8

Amplify Your
Brand

We reinforce our learnings, network and help you set the stage for PR success.

MEET YOUR INSTRUCTOR

Founder of raraPR, brand strategist, writer, creator, dreamer, doer, athlete.

Jade Roberts is the founder of raraPR, where she designs impactful brand strategies that elevate the voices of entrepreneurs and creative visionaries. With over 30 years in PR and marketing, Jade has worked with iconic international brands and entrepreneurs, helping them build strong, authentic brands that make a lasting impact. She’s not just a strategist—she’s a trusted guide, helping others carve their own path, find their authentic voice, and reach the audience that truly resonates with their story.

But Jade’s work isn’t just about building brands — it’s about empowering others. After years of helping large companies navigate the complex world of PR, she turned her attention to uplifting the voices of creative entrepreneurs. Jade is passionate about supporting those who want to build brands with meaning — brands that feel true to who they are and that connect deeply with their audience.

Her approach is personal, direct, and grounded in real-world experience. She believes in strategy that’s purposeful and intentional — never about noise for noise’s sake. Whether you’re a female founder, LGBTQ+ creative, dreamer, do-er, or visionary looking to take your brand to the next level, Jade will be there to guide you with structure, strategy and to help you generate marketing momentum and build a powerful brand.

Up-level your career, pivot or start a new business.

raraPR is a PR, marketing and brand building school for creatives looking to stack their skills, learn new things, or evolve their existing tricks, meet like-minded comrades and collaborators alongside a good vibes community

Explore our courses →OR →

Why Choose The (ART) of PR?

SPOTLIGHT isn’t your average PR course; this is 6 weeks of live, no-fluff, PR & Marketing Mastery. It’s designed to give you the frameworks, strategies, and confidence that top consultants charge big bucks for. You’ll learn how to stop guessing, take control of your marketing and PR, and make every move count.

This course is all about helping you find your voice, craft your message, design your visual strategy, and amplify your brand so you actually get noticed by the right people. We focus on clarity, impact, and action — the exact tools you need to step into your PR and marketing potential with confidence.

Stop blending in. Stop holding back. By the end of SPOTLIGHT, you’ll have a magnetic brand that speaks for itself, a PR strategy you can actually execute, and the skills to land opportunities, partnerships, and attention that matters.

TESTIMONIALS

I’ve spent years feeling invisible, like I couldn’t get my brand to stand out. The (ART) of PR gave me the confidence to step into the spotlight and own my narrative. The frameworks and live coaching were game changers — now I’m landing partnerships I only dreamed of. If you’re ready to stop hiding, this is for you.

Honestly, I thought I knew PR, but this course opened my eyes. The clarity and actionable strategies were super helpful. I went from feeling completely lost to confidently managing my PR like a pro. If you're ready to stop flying blind; highly recommend.

TYSM. Before this, I was completely scattered, but now my PR game is on point. The (ART) of PR helped me go from stressed-out marketer to someone who’s clear, confident, and actually getting noticed. If you’re done with the overwhelm and want a strategy that actually, well it helped me heaps.

Getting out from behind my art felt impossible. This course helped me find my voice and develop a PR strategy that has actually helped me get clear on what I’m saying, what it looks like and where to spend my marketing time.

Upcoming Events

Online

6-Week DIY PR Online Course

Take control of your brand’s narrative, master the PR strategies that top brands rely on, and maximise your marketing and

March 16, 2026

Attend

Online

4-Week Personal Brand Building Online Course

Step into your full potential, create a brand that authentically reflects who you are, and attract the partners, collaborators, and

March 20, 2026

Attend

3 Day Retreat Mindset, PR & Marketing

Monday 2nd March – Wednesday 4th February 2026 Ready to step into the next phase of your brand and life? Welcome

March 2, 2026

Attend

HI THERE!

Hello

raraPR is above all the sum of people who together help build brands and share stories. We are present in our determination to make a positive difference to the world by representing individuals and businesses that are doing good. We are an extension of the personal stories within us, those that we exist for and those within you that need to be heard. Progressive, dedicated, creative and flexible.

Frequently
asked questions

Is this course suitable for beginners?

Yes, the (Art of PR) DIY PR course is suitable for both beginners and intermediate emerging PR talent. It’s even great for advanced PR pros to freshen up on their knowledge and advance their systems.

What if I can’t make the LIVE calls?

We will record all sessions so that you can play them back at your own convenience. We do recommend attending all LIVES if possible, this is a course with the opportunity to build friendships with like-minded folk who can cheer you on your career journey thereafter.

When does the course start and end?

The course runs for eight weeks from the 1st October to the end of November. The weekly Zooms take place every Friday.

What if my circumstances change and I can’t complete the course?

Given the evergreen nature of digital material access, we don’t offer refunds for course weeks completed. If your circumstances change definitely reach out so that we can support you with a mutually fair exit plan prior to the completion of modules.

Is there a payment plan option?

Yes, you can pay as you go with four payments charged via Paypal.

Who can I contact if I have more questions before purchasing?

If you have more questions, feel free to send them to [email protected]